Associate Director, Paid Search

Zeta Global

. Serve as the primary client contact for paid search strategy and performance discussions .

Posted 9/17/2026full-timeRemote • California • United StatesSenior💰 $80,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid search campaigns, including strategy development, budget management, and performance optimization. Proven ability to translate data insights into actionable strategies that drive client growth and satisfaction.

Highest-signal resume keywords

Paid Search StrategyGoogle Ads ManagementCampaign OptimizationBudget ManagementData-Driven Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ExperienceCampaign ExecutionOptimization TechniquesTesting FrameworksPerformance Max CampaignsShopping AdsVehicle AdsGA4 Experience

Soft Skills

Attention to DetailMentoringCollaborationCommunication

Tools & Technologies

Google AdsMicrosoft AdsSA360Google Ads Editor

Certifications & Qualifications

Google Ads CertificationMicrosoft Ads Certification

Industry Keywords

Client ObjectivesPerformance ReportsBudget PacingInnovation Opportunities

About the role

Key responsibilities & impact

Serve as the primary client contact for paid search strategy and performance discussions
Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals
Proactively identify optimization and innovation opportunities across accounts
Oversee end-to-end paid search campaign execution, including account setup, budget pacing, optimization, and reporting
Actively manage campaigns across Google Ads, Google Ads Editor, Microsoft Ads, and SA360
Establish testing frameworks and innovation pipelines
Translate insights into actionable next steps that drive measurable client impact
Collaborate with internal teams to align campaign execution with client objectives
Mentor junior team members and ensure best practices are applied
Deliver clear, data-driven performance reports and insights to clients
Recommend testing strategies, budget allocation shifts, and bid strategy adjustments
Ensure reporting accuracy, consistency, and timeliness

Requirements

What you’ll need

5+ years of relevant paid search experience
Hands-on experience managing monthly campaign budgets of $500k+
Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor
Meticulous attention to detail
Experience with GA4 (preferred but not required)
Experience with Shopping, Vehicle Ads, and Performance Max campaigns (preferred but not required)
Google Ads and Microsoft Ads certification (preferred but not required)

Benefits

Comp & perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts
Virtual Wellness Classes
Pet Insurance