Zeta Global

Data Analyst

• Lead client-facing communication campaign strategy and interpret campaign-based insights
• Work with clients to understand business challenges and design analytic and testing plans
• Own campaign performance and reporting insights and recommend optimization opportunities
• Review model performance across revenue, performance, and pacing
• Design and implement tests to evaluate model and feature performance
• Work with internal teams and stakeholders to determine appropriate measurement tools and products
• Develop innovative measurement tools and solutions
• Consult with clients on marketing program development and alignment across online channels
• Determine campaign setup, testing methodologies, reporting requirements, and optimization modeling requirements
• Communicate campaign optimization results to clients against original business goals

Senior Analyst, Analytics & Insights – Programmatic

Performance Marketing

• Serve as the primary client contact for paid search strategy and performance discussions
• Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals
• Proactively identify optimization and innovation opportunities across accounts
• Oversee end-to-end paid search campaign execution, including account setup, budget pacing, optimization, and reporting
• Actively manage campaigns across Google Ads, Google Ads Editor, Microsoft Ads, and SA360
• Establish testing frameworks and innovation pipelines
• Translate insights into actionable next steps that drive measurable client impact
• Collaborate with internal teams to align campaign execution with client objectives
• Mentor junior team members and ensure best practices are applied
• Deliver clear, data-driven performance reports and insights to clients
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments
• Ensure reporting accuracy, consistency, and timeliness

Associate Director, Paid Search

Manager

• Manage end-to-end paid YouTube ad campaigns for Zeta clients
• Own YouTube ad campaign setup and optimization as the primary channel manager
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor across Awareness, Consideration, and Conversion objectives
• Serve as the internal and external point of contact for live and upcoming campaigns
• Make proactive recommendations to achieve client KPIs
• Implement requested changes and ensure client requests are operationalized
• Collaborate with internal teams to align campaign execution with client objectives
• Manage day-to-day tasks using the team’s project management platform
• Monitor campaign pacing and adjust budgets and bids to deliver in full
• Deliver clear, data-driven performance reports and insights to clients
• Ensure reporting accuracy, consistency, and timeliness
• Report to a Director in the Media Activation division

Manager, YouTube Ads

• Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps
• Identify opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action
• Lead day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery aligns to KPIs
• Manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360
• Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity
• Drive optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings
• Collaborate with internal teams to align campaign execution with client objectives
• Manage day-to-day tasks using the team's project management platform
• Deliver weekly performance narratives, monthly and quarterly business recaps, and recommendations connecting platform performance to client objectives
• Translate performance data into actionable insights and proactively surface risks and opportunities
• Maintain accurate, consistent, and timely reporting, validation, pacing, and delivery status across assigned accounts

Paid Search Manager

• Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps
• Identify opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings
• Lead day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and aligning campaign delivery to KPIs
• Manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360
• Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity
• Drive optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings
• Collaborate with internal teams to align campaign execution with client objectives
• Manage daily tasks using the team’s project management platform
• Deliver weekly performance narratives, monthly and quarterly business recaps, and recommendations
• Translate performance data into actionable insights and surface risks and opportunities
• Maintain accurate, consistent, and timely reporting across assigned accounts

Sales

• Manage and deliver a pipeline of presales deliverables across a range of client industries
• Apply experience, creativity, strategic intellect, and product knowledge to map Zeta’s solutions to client needs and create client deliverables
• Craft creative concepts connecting brand personality and marketing goals to Zeta’s differentiated capabilities
• Collaborate with the sales team and internal subject-matter experts to refine solutions, narratives, and deliverables
• Partner on thought leadership content, proposal templates, frameworks, and other key projects
• Create and maintain a library of sales collateral across verticals with internal stakeholders
• Report directly to the Director, Partnership Marketing, with support from the GVP of Partnership Marketing

Senior Analyst, Analytics & Insights – Programmatic

Associate Director, Paid Search

Manager, YouTube Ads

Paid Search Manager

Paid Search Manager

Manager, Sales Marketing – Programmatic