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Paid Search Manager
Zeta Global. Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing paid search campaigns, including budget management, performance analysis, and optimization strategies. Proven ability to translate client goals into actionable plans and deliver insights that drive campaign success.
Highest-signal resume keywords
Paid Search ManagementGoogle AdsCampaign OptimizationPerformance AnalysisBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search ExperienceCampaign LaunchTracking ValidationData AnalysisPerformance Reporting
Soft Skills
CollaborationCommunicationLeadership
Tools & Technologies
Google Ads EditorMicrosoft AdsSA360Google AnalyticsProject Management Platform
Industry Keywords
KPI AlignmentAudience StrategyQA StandardsBudget ShiftsBidding Adjustments
About the role
Key responsibilities & impact- Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps
- Identify opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings
- Lead day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and aligning campaign delivery to KPIs
- Manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360
- Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity
- Drive optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings
- Collaborate with internal teams to align campaign execution with client objectives
- Manage daily tasks using the team’s project management platform
- Deliver weekly performance narratives, monthly and quarterly business recaps, and recommendations
- Translate performance data into actionable insights and surface risks and opportunities
- Maintain accurate, consistent, and timely reporting across assigned accounts
Requirements
What you’ll need- 4+ years of relevant paid search experience
- Hands-on experience managing large monthly campaign budgets and complex paid search account structures
- Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations
- Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes
- Preferred but not required: Experience with Google Shopping, Demand Gen, and Performance Max
- Preferred but not required: Experience with Microsoft Ads, SA360, and Google Analytics
Benefits
Comp & perks- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts
- Virtual Wellness Classes
- Pet Insurance