Senior Analyst, Analytics & Insights – Programmatic

Zeta Global

. Lead client-facing communication campaign strategy and interpret campaign-based insights .

Posted 9/18/2026full-timeUnited StatesSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign strategy, performance analysis, and optimization within digital media, utilizing strong analytical skills and technical acumen to drive client success. Proficient in SQL, Excel, and data visualization tools to deliver actionable insights and recommendations.

Highest-signal resume keywords

SQLExcel/Pivot TablesDigital Media AnalyticsCampaign OptimizationData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLExcelVBATableauPythonSASAudience Insights ReportingCampaign Performance AnalysisTesting MethodologiesOptimization Modeling

Soft Skills

Presentation SkillsStorytelling SkillsDiagnostic SkillsMultitaskingClient Communication

Tools & Technologies

PowerPointMeasurement ToolsAnalytic Tools

Industry Keywords

Digital MediaProgrammatic AnalyticsMarketing Program DevelopmentBusiness Goals Alignment

Tech Stack

Tools & technologies

PythonSQLTableauVBA

About the role

Key responsibilities & impact

Lead client-facing communication campaign strategy and interpret campaign-based insights
Work with clients to understand business challenges and design analytic and testing plans
Own campaign performance and reporting insights and recommend optimization opportunities
Review model performance across revenue, performance, and pacing
Design and implement tests to evaluate model and feature performance
Work with internal teams and stakeholders to determine appropriate measurement tools and products
Develop innovative measurement tools and solutions
Consult with clients on marketing program development and alignment across online channels
Determine campaign setup, testing methodologies, reporting requirements, and optimization modeling requirements
Communicate campaign optimization results to clients against original business goals

Requirements

What you’ll need

2+ years of working experience in a similar role
Extensive experience with SQL and Excel/pivot tables
Experience in a digital media/Programmatic analytics role
Experience pulling and putting together audience insights reports
Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
Able to multitask and prioritize among several high-profile clients
Excellent presentation/visualization/storytelling skills with PowerPoint
Excellent diagnostic skills
Technical acumen to understand how to design campaigns that optimize the use of our tech platform
Professional oral and written communication skills
Client facing experience
Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Benefits

Comp & perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity and Stock Purchase Plan
Employee Discounts
Virtual Wellness Classes
Pet Insurance