Strategic Account Director

Zeta Global

. Serve as the primary liaison across sales, customer success, data cloud, and analytics teams to ensure seamless strategy alignment and execution .

Posted 10/27/2026full-timeRemote • CanadaLead💰 CA$150,000 - CA$180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic account management and marketing strategy, leveraging first-party data to drive client insights and campaign optimization. Proven ability to collaborate across teams and deliver actionable strategic roadmaps aligned with client objectives.

Highest-signal resume keywords

Strategic Account ManagementFirst-Party Data UtilizationCross-Channel MarketingAnalytical SkillsCommunication and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyData AnalysisCampaign OptimizationPerformance StorytellingRoadmap Development

Soft Skills

CollaborationInterpersonal SkillsProblem-Solving MindsetInfluencing SkillsInitiative-Taking

Tools & Technologies

Zeta Marketing PlatformAudience Intelligence

Industry Keywords

RetailCPGPharmaFinanceTravel

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the primary liaison across sales, customer success, data cloud, and analytics teams to ensure seamless strategy alignment and execution
Bridge presales strategy with post-sales execution, maintaining continuity of objectives and fostering collaboration
Develop and deliver forward-thinking strategic roadmaps aligned with client goals and business outcomes
Provide actionable insights, trends, and opportunities from the Zeta Marketing Platform (ZMP) to inform and enhance client campaigns
Leverage ZMP Intelligence offerings
Build deep client relationships as a trusted advisor and advocate for client business objectives
Facilitate collaborative client sessions to drive innovation and alignment
Collaborate internally to ensure successful onboarding and activation of first-party (1P) data, leveraging audience intelligence to optimize campaigns
Monitor and manage roadmap deliverables, clarify objectives, define tasks, and ensure timely delivery
Identify risks and opportunities in client strategies and propose innovative solutions to optimize performance
Write and share reports explaining progress, insights, and suggestions

Requirements

What you’ll need

8+ years of experience in strategic account management, marketing strategy, or related roles
Proven expertise in leveraging first-party (1P) data for marketing insights, personalization, and activation
Solid knowledge of cross-channel marketing, including digital, media, and traditional channels
Paid digital media experience within retail, CPG, pharma, finance and travel industries preferable
Exceptional collaboration and interpersonal skills, with the ability to influence and align diverse teams
Exemplary analytical skills, with a track record of using data to inform strategy and storytelling
Outstanding communication and presentation skills, with experience in delivering strategic roadmaps and performance stories to senior stakeholders
An initiative-taking, problem-solving mindset and an interest for leading innovation and performance
Bachelor’s degree in marketing, Business, or related field

Benefits

Comp & perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts
Virtual Wellness Classes
Pet Insurance