Search Specialist

ZigZag Offshoring

. Develop and manage paid search campaigns primarily across Google Ads and Performance Max .

Posted 10/7/2026full-timeRemote • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing paid search campaigns across Google Ads and Performance Max, with a strong focus on optimizing performance metrics such as Quality Score, CTR, CPA, and ROAS. Proficient in analyzing data to inform strategic decisions and delivering actionable insights through polished reporting.

Highest-signal resume keywords

Google Ads CertificationPaid Search Campaign ManagementPerformance OptimizationData Analysis and ReportingCross-Channel Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchKeyword StrategyAd Copy FrameworksBidding StructuresQuality ScoreCTRCPAROASGoogle AnalyticsLooker Studio

Soft Skills

Excellent Communication SkillsAttention to DetailOrganizational SkillsAbility to PrioritizeConfidence Presenting

Tools & Technologies

Google AdsPerformance MaxMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsGoogle Suite

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

Paid Social CampaignsAd TechMedia SolutionsCampaign ReportingClient KPIs

About the role

Key responsibilities & impact

Develop and manage paid search campaigns primarily across Google Ads and Performance Max
Build keyword strategies, ad copy frameworks, and bidding structures aligned with client KPIs
Optimize campaigns to improve Quality Scores, CTR, CPA, and ROAS
Contribute to paid social campaigns across Meta, TikTok, Snapchat, and other platforms
Collaborate with the Social Solutions team on integrated search and social strategies
Partner with social and sales teams to position search and integrated media solutions to prospective and existing clients
Participate in internal and client meetings
Develop and present reporting insights and decks covering strategy, performance results, and recommendations
Track and analyze performance metrics using Google Ads and internal reporting tools
Deliver regular performance reports with actionable optimization recommendations
Identify trends and translate data into strategic decisions
Collaborate cross-functionally to align search strategies with cross-channel initiatives
Monitor search platform updates, algorithm changes, and industry trends
Apply new features proactively to client campaigns
Perform all other duties as assigned

Requirements

What you’ll need

5–8 years of hands-on paid search and paid social experience
Proven track record managing search campaigns with meaningful budget responsibility
Experience working in an agency, ad tech, or media solutions environment preferred
Google Ads certification required
Microsoft Advertising certification is a plus
Proficiency in Google Ads and the Google Suite
Familiarity with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads
Strong command of Quality Score, CTR, CPC, CPA, ROAS, and impression share
Experience with Google Analytics, Looker Studio, or similar reporting tools
Hands-on experience handling a minimum ad spend of 100k USD per month
Ability to analyze performance data, identify trends, and make strategic recommendations
Strong attention to detail with a bias toward optimization and testing
Excellent communication skills and confidence presenting to clients and internal stakeholders
Ability to translate technical performance data into clear, compelling narratives
Experience building polished decks and campaign reports
Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment
Strong organizational skills and ability to prioritize effectively
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
Willingness and ability to work US time zone hours

Benefits

Comp & perks

Flexible and inclusive workplace culture
Collaboration, creativity, and continuous learning environment
Diverse, inclusive, and equitable workplace
Environment where everyone is valued and empowered to thrive