ZigZag Offshoring

General

• Develop and manage paid search campaigns primarily across Google Ads and Performance Max
• Build keyword strategies, ad copy frameworks, and bidding structures aligned with client KPIs
• Optimize campaigns to improve Quality Scores, CTR, CPA, and ROAS
• Contribute to paid social campaigns across Meta, TikTok, Snapchat, and other platforms
• Collaborate with the Social Solutions team on integrated search and social strategies
• Partner with social and sales teams to position search and integrated media solutions to prospective and existing clients
• Participate in internal and client meetings
• Develop and present reporting insights and decks covering strategy, performance results, and recommendations
• Track and analyze performance metrics using Google Ads and internal reporting tools
• Deliver regular performance reports with actionable optimization recommendations
• Identify trends and translate data into strategic decisions
• Collaborate cross-functionally to align search strategies with cross-channel initiatives
• Monitor search platform updates, algorithm changes, and industry trends
• Apply new features proactively to client campaigns
• Perform all other duties as assigned

Explore Search Specialist at ZigZag Offshoring. Review requirements and application details.