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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing growth strategies across digital channels, with a strong focus on acquisition, conversion, and product adoption. Proficient in using analytics and marketing tools to track performance and optimize user journeys.
Highest-signal resume keywords
Growth MarketingDigital MarketingConversion OptimizationAnalytics ToolsLanding Page Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth ExperimentationFunnel AnalysisPerformance MeasurementSQLHTML/CSSJavaScriptAPIsScriptingTechnical AptitudeB2B SaaS
Soft Skills
Problem-SolvingProactive ApproachCollaborationResourcefulnessAnalytical Thinking
Tools & Technologies
HubSpotGoogle AnalyticsCMS PlatformsAI ToolsAutomation Solutions
Industry Keywords
Product-Led GrowthSelf-Service SaaSConsumption-Based Business ModelsTechnical SoftwareDeveloper Workflows
Tech Stack
Tools & technologiesCloudJavaScriptSQL
About the role
Key responsibilities & impact- Develop and execute growth strategies to attract high-intent audiences across digital channels, from individual developers to enterprise buyers.
- Identify opportunities across the customer journey and prioritize initiatives to improve acquisition, conversion, and product adoption.
- Own growth experiments from planning and execution through measurement, refining strategies and scaling what works.
- Build, test, and optimize landing pages and digital journeys connecting audience intent with product value and clear next steps.
- Use AI-assisted tools, CMS platforms, and automation to launch and improve digital experiences independently.
- Improve conversion across product sign-ups, demo requests, and activation journeys.
- Collaborate with Product Marketing on messaging and Product Management on user experience and product adoption.
- Track and analyze growth performance across acquisition, conversion, product activation, and qualified sales opportunities.
- Identify funnel friction and drop-off using data and experimentation.
- Develop behavior-based nurture and re-engagement programs supporting product activation and sales engagement.
- Work closely with Product Marketing, Product Management, and Sales to connect technical products with appropriate audiences and drive adoption.
Requirements
What you’ll need- 5+ years of experience in growth marketing, digital marketing, or related roles, preferably in B2B SaaS or technical software companies.
- Experience owning growth initiatives end to end, with a track record of improving acquisition, conversion, or product adoption.
- Strong technical aptitude and the ability to understand complex software products, developer workflows, and technical audiences.
- Hands-on experience building and optimizing landing pages, managing conversion tracking, and analyzing user journeys.
- Strong analytical skills, with practical experience in growth experimentation, funnel analysis, and performance measurement.
- Experience with marketing and analytics tools such as HubSpot, Google Analytics, CMS platforms, and automation solutions.
- Comfortable using AI tools and lightweight technical solutions to build, test, and launch growth initiatives independently.
- A proactive, resourceful approach to problem-solving, with the ability to move between strategy and execution and work effectively across teams.
- Experience with developer tools, databases, cloud infrastructure, open-source software, or AI platforms is nice to have.
- A background in software engineering, technical product management, solutions engineering, or a related technical field is nice to have.
- Working knowledge of SQL, HTML/CSS, JavaScript, APIs, or scripting for analytics and automation is nice to have.
- Experience with product-led growth, self-service SaaS, or consumption-based business models is nice to have.
Benefits
Comp & perks- Comprehensive Health Coverage: Medical, dental, and vision insurance plans for employees and eligible family members.
- Unlimited PTO: Flexible paid time off to rest, recharge, and take care of personal needs.
- Competitive Compensation and Equity: Competitive cash compensation and long-term incentive opportunities, including stock options.
- 401(k) with Company Match: Retirement savings plan with employer matching contributions.
