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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in end-to-end product marketing, including GTM strategy, content development, and cross-functional collaboration. Proficient in managing complex product launches and creating engaging marketing materials across various channels.
Highest-signal resume keywords
Product Marketing ExperienceGTM Strategy DevelopmentCross-Functional CollaborationContent Development SkillsExperience with Jira
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementEmail Campaign DevelopmentWeb CopywritingVideo Content CreationGTM Systems Building
Soft Skills
Cross-Functional InfluencingProject ManagementExceptional Writing Skills
Tools & Technologies
JiraHighSpotIntercom
Certifications & Qualifications
MBA
Industry Keywords
B2B SaaSCRM MarketingWorkflow AutomationReal Estate TechnologyZillow Pro Ecosystem
About the role
Key responsibilities & impact- Own product marketing for Follow Up Boss end-to-end, including positioning, messaging frameworks, and GTM strategy for all product launches
- Lead Tier 1 flagship launches from brief through post-launch
- Develop email campaigns, in-app announcements, website copy, help doc specifications, webinar materials, and event materials
- Review, edit, and approve PM-authored launch content for Tiers 2–4
- Build and maintain launch infrastructure, including playbooks, tiered GTM processes, AI-assisted tools, and communications governance frameworks
- Own FUB’s customer-facing voice across release posts, newsletters, HighSpot articles, and in-product messaging
- Lead GTM for FUB’s integration with Zillow Pro, Zillow Preferred features, Connections in FUB, and partner integrations
- Coordinate across Product, CXO, Legal, Communications, Design, Growth, and Field Marketing
- Track the FUB product roadmap through Jira and ensure launch readiness
- Develop testimonials, video content, webinar programming, and event materials
- Maintain and update the FUB product marketing content library, Help Center, HighSpot, and website pages
Requirements
What you’ll need- 3–5+ years of product marketing experience, ideally in B2B SaaS or a product-led business
- Proven ability to own complex, cross-functional product launches end-to-end
- Exceptional writing and content development skills across email, in-product, web, and long-form channels
- Experience building GTM systems and processes, including playbooks, tiering frameworks, and launch tooling
- Strong cross-functional influencing skills across Product, Legal, Support, and Marketing
- Ability to manage multiple concurrent workstreams
- Comfort reading and interpreting a product roadmap; experience working directly with PMs and engineering
- Experience marketing a CRM, workflow automation tool, or real estate technology product
- Familiarity with real estate industry dynamics, agent workflows, or the Zillow Pro ecosystem
- Experience with Jira, HighSpot, Intercom, or similar GTM tooling
- Track record of building launch systems
- Demonstrated ability to create video or multimedia content as part of a launch
- MBA (preferred)
Benefits
Comp & perks- Remote work from a physical location of choice
- Equity awards based on experience, performance, and location
- Flexibility to work from wherever employees are most productive
- Inclusive, innovative, and engaging culture
- Opportunities to grow professionally
- Disability or special-needs accommodation