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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Product Marketing, with a strong focus on developing customer value propositions, go-to-market strategies, and sales enablement materials. Proven ability to analyze performance data and lead cross-functional initiatives to enhance product-market fit and drive marketing effectiveness.
Highest-signal resume keywords
B2B Product MarketingGo-To-Market StrategySales EnablementAnalytical ThinkingStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Value Proposition DevelopmentMessaging FrameworksPerformance MeasurementLifecycle MarketingCampaign Management
Soft Skills
Exceptional WritingStorytelling SkillsCommunication SkillsCross-Functional Leadership
Tools & Technologies
SaaSProperty Management Software
Industry Keywords
Advertising ProductsReal EstateProptechCustomer MigrationDemand Generation
About the role
Key responsibilities & impact- Bring customer and market insights to Product to sharpen product-market fit and guide roadmap, pricing, and packaging decisions
- Develop customer value propositions, messaging frameworks, claims, and competitive positioning for Single Family advertising products
- Partner with Product, Research, and Data Science to build proof of performance, including paid versus free results, ROI, and lead-to-lease outcomes
- Own go-to-market strategy and launch planning for 2027 products, including a tiered lineup and self-serve checkout
- Lead customer migration, win-back, and nurture campaigns
- Ensure consistent messaging across product surfaces, web, campaigns, sales materials, and customer communications
- Manage timelines, stakeholders, and dependencies for coordinated launches
- Build sales enablement materials including talk tracks, one-pagers, objection handling, case studies, and ROI stories
- Support enterprise renewal and mid-market sales plays and relay customer feedback to Product and campaign teams
- Plan lifecycle email, web content and testing, and paid demand generation
- Own the Single Family presence at industry events and conferences and co-marketing with property management software partners
- Measure marketing performance, refine messaging, and support future marketing investment cases
Requirements
What you’ll need- 5+ years of experience in B2B product marketing, or a similar strategic role in product management or consulting
- Exceptional writing and storytelling skills
- Strong analytical thinking and ability to turn performance data and research into proof points and insights
- Proven ability to lead cross-functional initiatives and manage complex go-to-market programs, such as a launch, relaunch, or customer migration
- Strong stakeholder management and communication skills
- Hands-on experience across messaging, sales enablement, email, web, and events
- Experience working in SaaS, advertising products, or real estate / proptech preferred
- Experience marketing to business buyers, including both sales-led and self-serve motions preferred
- Familiarity with experimentation, lifecycle marketing, or growth frameworks preferred
- Familiarity with property management or property management software preferred
- U.S. employees may live in any of the 50 United States, with limited exceptions
Benefits
Comp & perks- Equity awards
- Remote work from a physical location of choice
- Flexible distributed work through Cloud HQ
- Equal employment opportunity and accommodation support