Senior Content Strategist

Zillow

. Own and evolve Zillow For Agents’ social strategy .

Posted 11/6/2026full-timeRemote • United StatesSenior💰 $93,900 - $150,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies that drive audience growth and engagement within the real estate sector. Proficient in leveraging performance data and audience insights to enhance content and community initiatives.

Highest-signal resume keywords

Social Media Strategy DevelopmentCommunity BuildingContent MarketingCross-Functional CollaborationAudience Insights Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent StrategyAudience EngagementPerformance Data AnalysisStorytellingEditorial JudgmentCampaign ManagementSocial ListeningB2B MarketingCreator Marketing

Soft Skills

Relationship BuildingOrganizational SkillsCuriosityCollaborationCreativity

Industry Keywords

Real EstateSocial ChannelsInfluencer MarketingUser-Generated ContentBrand AdvocacyAgent CommunityCultural TrendsEmerging Social ChannelsContent DevelopmentEvent Programming

About the role

Key responsibilities & impact

Own and evolve Zillow For Agents’ social strategy
Translate business priorities, audience needs, product moments, industry trends, and cultural opportunities into social programming
Drive audience growth and engagement among real estate professionals
Develop and test new formats, franchises, voices, partnerships, and distribution strategies
Lead social-first content development with creative teams and agencies
Develop deep understanding of agent conversations, challenges, trends, and opportunities
Build and grow Zillow’s agent social community
Identify and cultivate influential agents as brand advocates
Maintain an always-on pipeline of agent talent
Activate agent voices through testimonials, product stories, educational content, events, campaigns, and organic amplification
Lead social strategy for agent events and industry moments, including pre-event, on-site, and post-event programming
Partner with Product Marketing, Sales, Events, Communications, Research, Partnerships, Paid Media, and other teams
Use performance and audience insights to improve strategy, content, programming, and community initiatives

Requirements

What you’ll need

4–6+ years of experience in social media, B2B marketing, community, content marketing, creator marketing, or a related field
Strong understanding of Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging social channels
Experience developing social or content strategies tied to measurable audience growth, engagement, or business objectives
Strong community-building ability
Excellent relationship-building skills with customers, creators, partners, or external talent
Strong editorial judgment and ability to identify compelling stories, credible voices, and social opportunities
Experience with creators, influencers, ambassadors, advocates, or user-generated content programs
Strong writing and storytelling skills
Ability to operate strategically while executing content in the field
Strong cross-functional collaboration skills
Curiosity about the real estate industry and willingness to develop deep knowledge of agents’ businesses and technology use
Comfort using performance data, social listening, audience insights, and cultural trends
Excellent organizational skills and ability to manage multiple campaigns, relationships, and content workstreams

Benefits

Comp & perks

Equity awards based on experience, performance, and location
Remote work from a physical location of choice
Employees may live in any of the 50 United States, with limited exceptions
Flexible distributed work through Cloud HQ
Equal opportunity and inclusive workplace
Disability and special-needs accommodations