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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media strategies and investments, with a strong focus on measurement systems that connect media performance to sales outcomes. Proven ability to lead teams, manage budgets, and collaborate across functions to drive marketing effectiveness.
Highest-signal resume keywords
Paid Media StrategyB2B Marketing ExperiencePeople ManagementMeasurement KnowledgeCRM Tools Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid MarketingMulti-Touch AttributionIncrementality TestingMarketing Mix ModelingDashboard CreationAutomated ReportingData QueryingBudget ManagementPerformance MediaSales Pipeline Analysis
Soft Skills
Clear CommunicationTeam LeadershipAdaptability
Tools & Technologies
SalesforceHubSpotClaude CoworkOpenAI WorkDatabricks
Industry Keywords
Real EstateProptechMarketplacesB2B SoftwareSubscription Products
About the role
Key responsibilities & impact- Own paid media strategy and investment for Zillow's Agent software and advertising product portfolio
- Manage an eight-figure annual budget across upper-funnel and performance media
- Build measurement systems connecting media investment to the Sales pipeline and proving return
- Set strategy, defend it to leadership, and adapt it based on evidence
- Lead two media strategists and the external media agency
- Partner with Search/Social investment, Agent Marketing leadership, Sales, Data Science, Finance, and other cross-functional teams
- Build the annual media plan for 6+ agent products/campaigns, including objectives, KPIs, product mix, channel mix, and flighting
- Evaluate marginal return, identify diminishing returns, and reallocate investment
- Own annual planning, in-year pacing, forecasting, cost accountability, and investment business cases
- Steward attribution, lifetime value, acquisition cost, marketing mix modeling direction, and tracking integrity
- Translate media results into Sales pipeline and revenue impact
- Set testing agendas, media briefs, prioritization, and performance benchmarks
- Coach two media planners and channel execution partners
- Plan team capacity and establish operating standards for planning, measurement, and reporting
- Represent Agent Media in CMO-facing investment decisions and quarterly business reviews
- Lead broader Paid Marketing initiatives including AI enablement and ways of working
Requirements
What you’ll need- Minimum of 8 years of B2B marketing experience, including at least 6 years of Paid Marketing experience
- At least 3 years of people management experience
- 3–5 years of experience with CRM tools such as Salesforce or HubSpot
- Experience with Claude Cowork and OpenAI Work to create workflows and agentic tools
- Experience using AI to query/debug data from data lakes such as Databricks
- Experience creating dashboards and automated reporting
- Familiarity with account-based or intent-based media and multi-stakeholder buying cycles
- Ability to independently query data warehouses such as Databricks and answer spend-to-revenue questions
- Strong measurement knowledge, including multi-touch attribution, incrementality testing, and marketing mix modeling
- Clear communication in a fast-moving environment
- Bachelor's degree in marketing, business, economics, analytics, or a related field
- Master's degree is a plus
- Preferred: experience in real estate, proptech, marketplaces, or adjacent industries
- Preferred: experience marketing B2B software or subscription products using paid media
- Preferred: agency experience
Benefits
Comp & perks- Equity awards
- Remote work from a physical location of choice
- Distributed work flexibility through Cloud HQ
- Equal employment opportunity and disability accommodations