Senior Marketing Specialist

Zillow

. Independently manage large, complex performance marketing campaigns across Google Search, Performance Max, and Demand Gen .

Posted 11/7/2026full-timeRemote • United StatesSenior💰 $89,200 - $150,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing large-scale performance marketing campaigns, particularly across Google Search, Performance Max, and Demand Gen, while leveraging strong analytical skills to drive business results and optimize budget allocations. Proven ability to collaborate effectively with global teams and communicate insights to stakeholders.

Highest-signal resume keywords

Performance Marketing ManagementGoogle Search CampaignsBudget Management Over $10MAI-Powered Workflow DevelopmentQuantitative Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign ManagementData AnalysisIncrementality TestingConversion Event ImplementationBudget DocumentationPerformance Improvement ExperimentsChannel Strategy DevelopmentTest Roadmap DevelopmentJIRA Project Management

Soft Skills

Problem-SolvingTime ManagementVerbal CommunicationWritten CommunicationCollaboration

Tools & Technologies

Google AdsPerformance MaxDemand GenAI SolutionsMarketing Technology

Industry Keywords

Performance MarketingMarketing StrategyData-Driven InsightsCreative StrategyGlobal Team Collaboration

About the role

Key responsibilities & impact

Independently manage large, complex performance marketing campaigns across Google Search, Performance Max, and Demand Gen
Develop annual channel goals and strategy
Determine network mix and monthly flighting within annual budgets
Lead responses to media briefs and develop channel plans
Own inputs to cross-channel media plans
Develop annual learning agendas, test roadmaps, and test plans with clear hypotheses
Prioritize channel projects using JIRA boards and assess tradeoffs
Partner with Marketing Specialists to review analyses, approve optimizations, and align on next steps
Lead recurring team syncs and facilitate collaboration
Collaborate with global teams across the US, Mexico, and India
Document launch plans, hand off campaign builds, and QA campaigns before launch
Build AI solutions and agents supporting the team’s AI vision and roadmap
Advocate for support from Data Science, Marketing Tech, and creative development teams
Surface progress and blockers to stakeholders
Partner on creative strategy and share learnings across channels
Work with ad platform partners on new capabilities and opportunities
Communicate performance and project plans to stakeholders
Own monthly channel reporting and provide inputs to data briefs
Submit purchase orders and receipts, report spend, and maintain budget documentation

Requirements

What you’ll need

5+ years of work experience in performance marketing
Focus on Google Search, Performance Max, and Demand Gen campaigns
Experience managing annual budgets exceeding $10M USD
Proven ability to oversee channels and drive business results
Track record of implementing performance-improvement experiments
Experience collaborating on creative strategy for performance marketing channels
Experience building and maintaining AI-powered workflows
Strong quantitative and analytical skills
Experience analyzing large amounts of data from multiple sources and developing insights and recommendations
Familiarity with incrementality testing and conversion event implementation and QA
Strong problem-solving and time management skills
Strong verbal and written communication skills; comfortable presenting to stakeholders and providing feedback to junior team members
Comfortable working asynchronously within a global team
Bachelor’s degree in Marketing, Communications, Business, Economics, Statistics, or a related field

Benefits

Comp & perks

Remote work from a physical location of choice with no permanent corporate office workplace
Equity awards based on experience, performance, and location
Flexible distributed work through Cloud HQ
Equal employment opportunity and accommodation support