Senior Marketing Specialist, Media Planning

Zillow

. Develop and execute paid media strategies across Video, Audio, Digital, Search, and Social .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $89,200 - $150,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive paid media strategies across various channels, including Video, Audio, Digital, Search, and Social. Proficient in leveraging automation tools and AI-driven optimization for campaign management and performance analysis.

Highest-signal resume keywords

Paid Media Campaign ManagementData Synthesis for Performance OptimizationProject Management SkillsExperience with Google AnalyticsStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Strategy DevelopmentCampaign Budget ManagementDigital Campaign ImplementationPerformance OptimizationCreative TraffickingTagging and QAFull-Funnel Media PlanningAutomation Tools ProficiencyAnalytics Tools ExperienceProblem-Solving Skills

Soft Skills

Collaboration SkillsAttention to DetailAbility to Manage Multiple ProjectsAdaptability in Fast-Paced Environments

Tools & Technologies

Google AnalyticsCampaign ManagerFacebook Ad ManagerISpotAI-Powered Platforms

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Consumer-Facing CampaignsAdvertising TechnologiesCompetitive Activity MonitoringPrivacy ShiftsAgency Experience

About the role

Key responsibilities & impact

Develop and execute paid media strategies across Video, Audio, Digital, Search, and Social
Translate brand and business objectives into full-funnel media plans
Leverage automation tools, platform algorithms, and AI-driven optimization strategies
Manage day-to-day campaign activities and deliver projects on time, on budget, and on brief
Oversee campaign budgets, flowcharts, and media authorizations
Develop and coordinate process documents, workback schedules, and status reports
Manage digital campaign implementation, including tagging, QA, and process documentation
Coordinate creative trafficking and documentation
Monitor competitive activity, industry trends, privacy shifts, and emerging advertising technologies
Build and maintain partnerships with internal teams, external agencies, and vendors

Requirements

What you’ll need

5+ years of experience creating and managing US consumer-facing paid media campaigns
Proficient in planning and activating across video, audio, out-of-home, display, and paid social
Strong analytical and problem-solving skills
Ability to synthesize data for performance optimization
Comfortable leveraging AI-powered platforms and automation
Excellent communication and collaboration skills
Strong project management skills and attention to detail
Ability to manage multiple projects simultaneously
Ability to work in a fast-paced, results-oriented environment
Experience with advertising and analytics tools such as Google Analytics, Campaign Manager, Facebook Ad Manager, and iSpot is a plus
Bachelor’s degree required
Agency experience is a plus

Benefits

Comp & perks

Equity awards based on experience, performance and location
Remote work from a physical location of choice
Flexible work from wherever employees are most productive
Equal employment opportunity and accommodation support