Senior Web Marketing Specialist

Zillow

. Support strategy and execution of B2C onsite marketing programs across the app and website .

Posted 10/13/2026full-timeRemote • United StatesSenior💰 $89,200 - $150,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C digital marketing and conversion optimization, with a strong focus on developing and optimizing landing pages, executing A/B testing, and analyzing web analytics data to drive performance improvements. Proficient in collaborating with cross-functional teams to translate business needs into actionable strategies and deliver measurable results.

Highest-signal resume keywords

Digital MarketingConversion OptimizationA/B TestingGoogle AnalyticsLanding Page Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationQuantitative AnalysisAudience PersonalizationSegmentationTest MethodologyHypothesis DevelopmentWeb AnalyticsDashboard CreationTechnical Requirements GatheringPerformance Tracking

Soft Skills

Excellent Communication SkillsOrganizational SkillsAttention to DetailCollaborationAbility to Thrive in Fast-Paced Environments

Tools & Technologies

OptimizelyGoogle AnalyticsAmplitudeDatabricksTableauExcelGoogle SheetsWordPress

Industry Keywords

B2C MarketingOnsite MarketingWeb Marketing RoadmapUX DesignData-Driven Environment

Tech Stack

Tools & technologies

TableauWordPress

About the role

Key responsibilities & impact

Support strategy and execution of B2C onsite marketing programs across the app and website
Develop and optimize marketing landing pages, onsite merchandising placements, and conversion rate optimization programs
Collaborate with product, engineering, marketing, design, analytics, and other stakeholders on the Web Marketing roadmap
Execute A/B and multivariate testing using tools such as Optimizely
Translate business needs into technical requirements
Create, maintain, and deliver dashboards and reports with analytics partners
Analyze web analytics data to identify improvement opportunities and measure optimization impact
Quantify and communicate results to stakeholders
Document and communicate results, recommendations, themes, and methodologies
Ensure consistent tagging and tracking across web properties

Requirements

What you’ll need

5+ years working in digital marketing or conversion optimization
Direct onsite marketing or product experience strongly preferred
Experience driving end-to-end strategy and development of landing pages and web products
Experience gathering business requirements and organizing partner input
Experience partnering with technology teams and optimizing and tracking performance
Fluency in A/B split and multivariable testing
Experience defining roadmaps, test methodology, hypotheses, analyzing results, and applying best practices
Quantitative analysis skills using Excel or Google Sheets
Experience with Google Analytics, Amplitude, Databricks, and Tableau
Experience with audience personalization, segmentation, and dynamic content preferred
Familiarity with UX design and development processes preferred
Fluency in Optimizely and WordPress preferred
Excellent written and oral communication skills
Ability to coordinate efforts across diverse groups
Ability to thrive in a fast-paced, data-driven environment
Excellent attention to detail and organizational skills

Benefits

Comp & perks

Remote work from a physical location of choice
Equity awards based on experience, performance, and location
Flexible distributed work through Cloud HQ
Inclusive, innovative, and engaging workplace culture
Accommodation support for disabilities or special needs