Product Manager – Digital & Lab Relations

ZimVie

. Develop and execute strategies to establish, cultivate, and grow relationships with key dental laboratories, national and regional laboratory groups, independent labs, DSOs, and strategic partners .

Posted 11/11/2026full-timeRemote • Florida • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for dental laboratories, focusing on partnership growth, digital adoption, and revenue generation. Proficient in analyzing market trends and equipping sales teams with targeted strategies and tools.

Highest-signal resume keywords

Marketing Strategy DevelopmentDental Laboratory EngagementDigital Ecosystem AdoptionCo-Marketing Program ExecutionKPI Monitoring and Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingSalesMarket AnalysisDigital MarketingRevenue GenerationPromotional CampaignsForecastingProduct LaunchesCustomer InsightsStrategic Partnerships

Soft Skills

CollaborationCommunicationRelationship BuildingTrainingLeadership

Tools & Technologies

Digital Workflow IntegrationECommerce PlatformsCRM ToolsMarketing Automation SoftwareData Analytics Tools

Industry Keywords

Dental LaboratoriesHealthcare MarketingDSOsOEM RelationshipsTradeshowsEducational ProgramsCommercial ProgramsNorth American MarketPromotional OfferingsDigital Solutions

About the role

Key responsibilities & impact

Develop and execute strategies to establish, cultivate, and grow relationships with key dental laboratories, national and regional laboratory groups, independent labs, DSOs, and strategic partners
Identify opportunities to increase laboratory engagement, strengthen partnerships, acquire new lab partners, and drive incremental revenue
Create and implement lab-focused marketing plans aligned with North American commercial objectives
Drive adoption of ZimVie’s end-to-end digital ecosystem across scanning, treatment planning, guided surgery, implant placement, and restorative solutions
Develop and execute lab partnership initiatives, OEM relationships, co-marketing programs, promotional offerings, and digital workflow integration
Manage marketing strategy and lifecycle of assigned Digital Dental Solutions portfolios, including positioning, pricing, forecasting, launches, and commercial programs
Analyze market trends, competitive activity, customer insights, and emerging technologies
Equip the salesforce with lab-specific strategies, training, tools, messaging, and promotional programs
Collaborate with Sales, Marketing, Finance, Operations, Regulatory, Education, Events, and Global Product Management
Develop co-marketing campaigns, educational resources, digital content, and promotional initiatives
Establish and monitor KPIs for lab engagement, partnership growth, digital adoption, revenue generation, and program effectiveness
Develop and execute strategies for laboratory-focused events, tradeshows, educational programs, and industry partnerships
Align laboratory initiatives with Americas marketing priorities, including digital marketing, eCommerce, advertising, creative strategy, promotions, and cross-portfolio commercial programs

Requirements

What you’ll need

Bachelor’s degree, preferably in marketing, business, or similar
8+ years marketing and/or sales experience in healthcare
Existing Dental Lab exposure is a plus
Will consider other commensurate education and experience
ZimVie generally does not sponsor applicant work visas for this position

Benefits

Comp & perks

Up to 40% travel requirement
Equal Opportunity Employer committed to diversity and inclusion