Growth Lead

Zinc

. Own the PayG go-to-market with Marketing, Partnerships, and Sales, focusing on messaging, channel growth, and conversion to improve customer acquisition .

Posted 10/5/2026full-timeLondon • United KingdomSenior💰 £70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategies, customer acquisition, and retention within a high-volume B2B environment, leveraging data-driven insights to optimize pricing, packaging, and conversion processes.

Highest-signal resume keywords

Go-To-Market StrategySelf-Serve Funnel ManagementPricing and Packaging ExperienceData Analysis and A/B TestingCustomer Retention Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionConversion OptimizationPricing Strategy DevelopmentData LiteracyA/B TestingEnd-to-End ReportingGrowth Loop BuildingPlaybook Development

Soft Skills

Entrepreneurial MindsetBias to ActionComfort with Ambiguity

Industry Keywords

B2B EnvironmentPayG ModelLifecycle MarketingChannel GrowthHigh-Volume Sales

About the role

Key responsibilities & impact

Own the PayG go-to-market with Marketing, Partnerships, and Sales, focusing on messaging, channel growth, and conversion to improve customer acquisition
Drive demo conversion for small accounts and work with Sales to enable fast follow-up, automating the process where possible
Support product flows with Tech and Product by providing feedback to improve self-enablement and conversion
Develop pricing strategy with the CRO and CFO, including packaging and pricing for a high-volume channel
Own PayG retention and conversion to committed contracts with the Customer and Lifecycle Marketing teams
Support customer teams in converting suitable PayG accounts into subscriptions and keeping customers supported and successful through low-touch support and account management
Own end-to-end reporting and insights for the PayG channel
Maximize ARR growth from PayG accounts, including consumption revenue, conversion into committed contracts, and use of PayG/self-serve as a marketing channel
Build a repeatable, testable, and improvable operating playbook
Start as an individual contributor, with scope to build a team as the channel scales

Requirements

What you’ll need

Strong commercial background
Understanding of GTM fundamentals in a high-volume B2B environment
End-to-end ownership of a self-serve / PLG funnel, including activation, conversion, and retention
Highly numerically literate; comfortable working with data, running A/B tests, and optimizing conversion systems
Pricing and packaging experience, including running price and packaging tests
Strong instincts for messaging and building growth and referral loops
Bias to action and comfort with ambiguity
Ability to build a playbook in a greenfield environment
Entrepreneurial streak

Benefits

Comp & perks

24 days holiday + Bank Holidays + your birthday off
£1200 annual benefits allowance (ThanksBen, from month 2)
Early finish Fridays (16:00)
Yearly company retreat abroad
30 days to Work from anywhere
Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
Statutory pension with NEST (3% employer, 5% employee)
Zinc shares, issued through the EMI Scheme
Unlimited access to Spill Therapy
Company socials, quarterly team socials
Free Monday lunches
Nursery workplace benefit scheme (Yellownest)
Option to lease an electric car through Electric Car Scheme
Celebrated Zinc anniversaries
50% Bonus/OTE