Zinc

Content Marketing Manager

• Create content across formats and contribute to strategy, ideation, and production
• Brainstorm, reinvent tired formats, draft headlines, and develop campaigns
• Own the 12-month editorial calendar, workload, and resource plan
• Establish the playbook for producing content and campaigns at Zinc
• Manage and grow the content team, Maria and Rushali
• Build thought-leadership content across events, press, long-form, video, social, case studies, blogs, and product marketing
• Adapt content and thought leadership for HR and TA audiences in international markets
• Support partner marketing and PR in alignment with the editorial calendar
• Track content’s influence on pipeline, retention, and advocacy in Dreamdata
• Enable organic traffic growth through SEO and LLMs
• Collaborate with Demand Generation, Outbound, Partnerships, Creative, Lifecycle, Product Marketing, and the Head of Brand & Content

Senior Content Marketing Lead

Growth Marketing

• Own the PayG go-to-market with Marketing, Partnerships, and Sales, focusing on messaging, channel growth, and conversion
• Drive demo conversion of small accounts and work with Sales to enable fast follow-up and process automation
• Support product flows with Tech and Product to improve self-enablement and conversion
• Develop pricing strategy with the CRO and CFO, including packaging and pricing for a high-volume channel
• Own PayG retention and conversion to committed contracts with Customer and Lifecycle Marketing teams
• Support customer success, support, and account management in a low-touch model
• Own end-to-end reporting and insights for the channel
• Maximise ARR growth from PayG accounts, consumption revenue, and conversion into committed contracts
• Build a repeatable, testable, and iterative operating playbook
• Start as an individual contributor, with scope to build a team as the channel scales

Senior Content Marketing Lead

Self-Serve & Small Business Growth Lead