Paid Media Manager

Zinc

. Plan, build and launch paid social campaigns, predominantly on LinkedIn with a lighter touch on Meta, across campaign objectives and audiences .

Posted 11/4/2026full-timeLondon • United KingdomMid-LevelSenior💰 £45,000 - £55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing paid social campaigns, particularly on LinkedIn, with a strong focus on data analysis, budget management, and performance optimization. Proficient in utilizing tools like HubSpot and Google Analytics to drive marketing strategies and improve ROI.

Highest-signal resume keywords

Paid Social Campaign ManagementLinkedIn AdvertisingData Analysis and ReportingBudget ManagementA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social StrategyCampaign OptimizationAccount-Based MarketingPerformance ReportingExperimentationDisplay AdvertisingProgrammatic AdvertisingYouTube AdvertisingPaid Search CampaignsEmerging Channel Piloting

Soft Skills

Analytical SkillsCollaborationLeadership

Tools & Technologies

HubSpotGoogle AnalyticsDreamdataLinkedIn Insight TagConversions APIGA4

Industry Keywords

B2B SaaSGDPR ComplianceTracking PixelsUTM GovernanceCommercial Impact

About the role

Key responsibilities & impact

Plan, build and launch paid social campaigns, predominantly on LinkedIn with a lighter touch on Meta, across campaign objectives and audiences
Lead full-funnel activity balancing brand, consideration and retargeting in the UK and as the company expands globally
Own paid social strategy against marketing objectives and commercial targets
Manage budgets, pacing and forecasting
Make data-led recommendations to the Senior Demand Generation Lead to improve performance and ROI
Run A/B tests across ad types, audiences, messaging, creative and landing pages
Identify and recommend new paid channels and run pilots through to scale-or-kill decisions
Produce monthly paid reports covering spend, pipeline and ROAS
Use HubSpot and Dreamdata to report on Leads, MQLs, SQLs and revenue
Provide marketing leadership with recommendations based on performance data
Own the tagging framework, including UTMs, tracking pixels, GA4 and HubSpot integration
Collaborate with marketing and commercial teams
Partner with Social Media and Creative teams to produce performance-led assets and prevent creative fatigue
Align thought leadership across organic and paid channels

Requirements

What you’ll need

3+ years hands-on paid social experience, predominantly in LinkedIn
Proven experience running LinkedIn campaigns for a B2B SaaS business, ideally in-house, though agency experience will be considered
Experience running account-based paid campaigns using target lists and CRM-synced audiences, alongside Sales
Strong analytical skills, and comfortable using HubSpot, Google Analytics and attribution tooling (we use Dreamdata) to collate clear and consistent performance reports
Budget ownership and a track record of tying spend to pipeline and the impact on revenue
Comfortable setting up tracking and talking about the commercial impact of your channels
Experience running structured experiments across paid media channels
Experience managing display, programmatic, YouTube or paid search campaigns
Experience scaling LinkedIn campaigns internationally
Experience piloting emerging channels for Zinc (Reddit ads, G2 ads, ChatGPT ads) through to a scale or kill decision
Hands-on experience with LinkedIn Insight Tag, Conversions API and UTM governance
Working grasp of consent and GDPR-compliant tracking

Benefits

Comp & perks

24 days holiday + Bank Holidays + your birthday off
£1200 annual benefits allowance (ThanksBen, from month 2)
Early finish Fridays (16:00)
Yearly company retreat abroad
30 days to Work from anywhere
Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
Statutory pension with NEST (3% employer, 5% employee)
Zinc shares, issued through the EMI Scheme
Unlimited access to Spill Therapy
Company socials, quarterly team socials
Free Monday lunches
Nursery workplace benefit scheme (Yellownest)
Option to lease an electric car through Electric Car Scheme
Celebrated Zinc anniversaries