Paid Media Manager

Zinc

. Plan, build and launch paid social campaigns, predominantly on LinkedIn with lighter activity on Meta, across objectives, audiences and messaging.

Posted 10/27/2026full-timeLondon • United KingdomMid-LevelSenior💰 £45,000 - £55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing paid social campaigns, particularly on LinkedIn, with a strong focus on data-driven decision-making and budget management. Proficient in utilizing analytics tools to optimize performance and report on key metrics such as MQLs and ROAS.

Highest-signal resume keywords

Paid Social Campaign ManagementLinkedIn AdvertisingData Analysis and ReportingBudget ManagementEmerging Channel Experimentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social StrategyA/B TestingAccount-Based CampaignsPerformance ReportingStructured ExperimentsDisplay AdvertisingProgrammatic AdvertisingYouTube AdvertisingPaid Search CampaignsInternational Campaign Scaling

Soft Skills

Analytical SkillsCollaborationCommunication

Tools & Technologies

HubSpotGoogle AnalyticsDreamdataGA4LinkedIn Insight TagConversions APIUTM Governance

Industry Keywords

B2B SaaSCommercial ImpactGDPR ComplianceTracking PixelsLead Generation

About the role

Key responsibilities & impact

Plan, build and launch paid social campaigns, predominantly on LinkedIn with lighter activity on Meta, across objectives, audiences and messaging.
Lead full-funnel activity balancing brand, consideration and retargeting in the UK and globally.
Own paid social strategy against marketing objectives and commercial targets.
Manage budgets, pacing and forecasting, providing data-led recommendations to the Senior Demand Generation Lead.
Run A/B tests across ad types, audiences, messaging, creative and landing pages using a structured testing roadmap.
Make data-driven pause/scale decisions.
Identify, recommend and pilot emerging channels such as Reddit ads, ChatGPT ads and G2 ads.
Produce monthly paid reports covering spend, pipeline and ROAS using HubSpot and Dreamdata.
Report on Leads, MQLs, SQLs and revenue with recommendations for marketing leadership.
Own and maintain the tagging framework, including UTMs, tracking pixels, GA4 and HubSpot integration.
Collaborate with Social, Content, Creative, Sales and the wider commercial team.
Partner with Social Media and Creative teams to produce performance-led assets and prevent creative fatigue.
Align thought leadership across organic and paid channels.

Requirements

What you’ll need

3+ years hands-on paid social experience, predominantly in LinkedIn.
Proven experience running LinkedIn campaigns for a B2B SaaS business, ideally in-house, though agency experience will be considered.
Experience running account-based paid campaigns using target lists and CRM-synced audiences, alongside Sales.
Strong analytical skills, and comfortable using HubSpot, Google Analytics and attribution tooling (we use Dreamdata) to collate clear and consistent performance reports.
Budget ownership and a track record of tying spend to pipeline and revenue. Comfortable setting up tracking and talking about the commercial impact of your channels.
Experience running structured experiments across paid media channels.
Experience managing display, programmatic, YouTube or paid search campaigns.
Experience scaling LinkedIn campaigns internationally.
Piloting emerging channels (Reddit, G2, ChatGPT ads) through to a scale or kill decision.
Hands-on experience with GA4, LinkedIn Insight Tag, Conversions API and UTM governance, with a working grasp of consent and GDPR-compliant tracking.

Benefits

Comp & perks

24 days holiday + Bank Holidays + your birthday off 🎉
£1200 annual benefits allowance (ThanksBen, from month 2)
Early finish Fridays (16:00)
Yearly company retreat abroad ✈️
30 days to Work from anywhere 🌍
Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption) 🐣
Statutory pension with NEST (3% employer, 5% employee)
Zinc shares, issued through the EMI Scheme
Unlimited access to Spill Therapy
Company socials, quarterly team socials
Free Monday lunches
Nursery workplace benefit scheme (Yellownest)
Option to lease an electric car through Electric Car Scheme
Celebrated Zinc anniversaries 🥳