Self-Serve & Small Business Growth Lead

Zinc

. Own the PayG go-to-market with Marketing, Partnerships, and Sales, focusing on messaging, channel growth, and conversion .

Posted 10/2/2026full-timeLondon • United KingdomSenior💰 £70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategies, focusing on conversion, retention, and pricing strategies in a high-volume B2B environment. Proficient in data analysis and A/B testing to optimize self-serve funnels and drive ARR growth.

Highest-signal resume keywords

Go-To-Market StrategyData AnalysisA/B TestingPricing StrategySelf-Serve Funnel Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data LiteracyConversion OptimizationPricing Strategy DevelopmentSelf-Serve Funnel ManagementA/B Testing

Soft Skills

Entrepreneurial MindsetBias to ActionAbility to Impose Structure

Industry Keywords

B2B EnvironmentCustomer SuccessChannel GrowthRetentionMessaging

About the role

Key responsibilities & impact

Own the PayG go-to-market with Marketing, Partnerships, and Sales, focusing on messaging, channel growth, and conversion
Drive demo conversion of small accounts and work with Sales to enable fast follow-up and process automation
Support product flows with Tech and Product to improve self-enablement and conversion
Develop pricing strategy with the CRO and CFO, including packaging and pricing for a high-volume channel
Own PayG retention and conversion to committed contracts with Customer and Lifecycle Marketing teams
Support customer success, support, and account management in a low-touch model
Own end-to-end reporting and insights for the channel
Maximise ARR growth from PayG accounts, consumption revenue, and conversion into committed contracts
Build a repeatable, testable, and iterative operating playbook
Start as an individual contributor, with scope to build a team as the channel scales

Requirements

What you’ll need

Strong commercial background
Understanding of GTM fundamentals in a high-volume B2B environment
End-to-end ownership of a self-serve / PLG funnel: activation, conversion, and retention
Highly numerically literate and comfortable working directly with data
Experience running A/B tests and using data to optimise conversion systems
Pricing and packaging instinct, including running price and packaging tests
Strong instincts for messaging and building growth and referral loops
Bias to action and comfort working in a greenfield environment
Ability to impose structure amid ambiguity
Strong entrepreneurial streak

Benefits

Comp & perks

50% Bonus/OTE
24 days holiday + Bank Holidays + your birthday off
£1200 annual benefits allowance (ThanksBen, from month 2)
Early finish Fridays (16:00)
Yearly company retreat abroad
30 days to Work from anywhere
Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
Statutory pension with NEST (3% employer, 5% employee)
Zinc shares, issued through the EMI Scheme
Unlimited access to Spill Therapy
Company socials, quarterly team socials
Free Monday lunches
Nursery workplace benefit scheme (Yellownest)
Option to lease an electric car through Electric Car Scheme
Celebrated Zinc anniversaries