Senior Content Marketing Lead

Zinc

. Create content across formats and contribute to strategy, ideation, and production .

Posted 10/2/2026full-timeLondon • United KingdomSenior💰 £70,000 - £80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing strategy and execution, with a focus on B2B SaaS environments. Proven ability to manage teams and produce high-quality content across various formats while driving commercial outcomes.

Highest-signal resume keywords

Content Marketing ExperienceB2B SaaS ExpertisePeople ManagementSEO KnowledgeHigh-Production Content Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyCampaign DevelopmentEditorial Calendar ManagementContent ProductionThought Leadership CreationPerformance TrackingContent AdaptationAudience EngagementContent OptimizationMulti-Format Production

Soft Skills

Player-Coach MindsetCollaborationCreativityLeadershipAmbition

Tools & Technologies

DreamdataSEO ToolsContent Management SystemsAnalytics PlatformsVideo Production Software

Industry Keywords

B2B MarketingHigh-Growth CompaniesContent MarketingHR AudiencesTA AudiencesRegulated MarketsBuying NetworksOrganic Traffic GrowthContent FormatsCampaign Playbook

About the role

Key responsibilities & impact

Create content across formats and contribute to strategy, ideation, and production
Brainstorm, reinvent tired formats, draft headlines, and develop campaigns
Own the 12-month editorial calendar, workload, and resource plan
Establish the playbook for producing content and campaigns at Zinc
Manage and grow the content team, Maria and Rushali
Build thought-leadership content across events, press, long-form, video, social, case studies, blogs, and product marketing
Adapt content and thought leadership for HR and TA audiences in international markets
Support partner marketing and PR in alignment with the editorial calendar
Track content’s influence on pipeline, retention, and advocacy in Dreamdata
Enable organic traffic growth through SEO and LLMs
Collaborate with Demand Generation, Outbound, Partnerships, Creative, Lifecycle, Product Marketing, and the Head of Brand & Content

Requirements

What you’ll need

Significant senior-level content marketing experience in B2B SaaS; high-growth company experience preferred
Ability to demonstrate a clear link between content work and commercial outcomes
High standards and a clear perspective on what will capture audience attention
Proven ability to create and operationalise high-production content at scale
Hands-on production experience across written, video, and audio mediums
Player-coach mindset; energized by making content directly
People management experience, including directing, supporting, and developing direct reports
Ambition to grow into broader brand and content marketing leadership
Experience with complex, multi-person buying networks and/or regulated markets preferred
Willingness to push beyond obvious formats while staying true to the ICP

Benefits

Comp & perks

24 days holiday + Bank Holidays + your birthday off 🎉
£1200 annual benefits allowance (ThanksBen, from month 2)
Early finish Fridays (16:00)
Yearly company retreat abroad ✈️
30 days to Work from anywhere 🌍
Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption) 🐣
Statutory pension with NEST (3% employer, 5% employee)
Zinc shares, issued through the EMI Scheme
Unlimited access to Spill Therapy
Company socials, quarterly team socials
Free Monday lunches
Nursery workplace benefit scheme (Yellownest)
Option to lease an electric car through Electric Car Scheme
Celebrated Zinc anniversaries 🥳