Franchise Marketing Specialist

Zinga's

. Lead marketing for every new franchise launch and serve as the go-to marketing resource for franchise owners after opening .

Posted 10/28/2026full-timeRemote • United StatesJuniorMid-Level💰 $58,000 - $72,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in local franchise marketing, including managing grand-opening campaigns and coaching franchise owners on effective marketing tactics. Proficient in analyzing lead-funnel data and implementing strategies to enhance local digital presence and brand compliance.

Highest-signal resume keywords

Local Franchise MarketingGoogle Business Profile ManagementProject ManagementCoaching Business OwnersGoHighLevel Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Funnel AnalysisCampaign TrackingDigital Marketing StrategyReview GenerationLocal SEOPaid Search AdvertisingSocial Media AdvertisingDirect Mail CampaignsTemplate DesignBrand Compliance Review

Soft Skills

Influencing Without AuthorityCoachingCommunicationTime ManagementProblem Solving

Tools & Technologies

GoHighLevelHubSpotGoogle AdsMeta AdsCanvaAdobe

Industry Keywords

Home Services MarketingMulti-Location Brand MarketingFranchise LaunchLocal Digital PresenceAppointment Conversion

About the role

Key responsibilities & impact

Lead marketing for every new franchise launch and serve as the go-to marketing resource for franchise owners after opening
Run the grand-opening marketing playbook
Establish each territory's local digital presence
Coach owners on local tactics that convert awareness into booked appointments
Coordinate with the NSO team to ensure launch marketing tasks are completed on time, including agency-owned tasks
Track Google Business Profile, local website page, review generation, and directory listing readiness before opening day
Confirm grand-opening plans covering paid search and social, direct mail, home shows, and community events
Track marketing readiness for upcoming openings and report status to the NSO team and leadership
Coach owners on lead response speed, review velocity, neighborhood canvassing, and builder/designer referral partners
Review and approve local marketing materials for brand compliance
Report lead volume, cost per lead, appointment rate, and close rate by territory; recommend adjustments
Follow up on agency-owned launch deliverables and standing reviews
Maintain the brand asset library, campaign templates, and franchise marketing playbook
Configure campaign tracking and lead routing in GoHighLevel with the operations and technology team
Build scalable templates for approximately two new franchisee launches per month

Requirements

What you’ll need

2 to 4 years in local, field, or franchise marketing, ideally in home services or a multi-location brand
Hands-on experience with Google Business Profile, Google and Meta ads, and review platforms
Comfort reading lead-funnel data and turning it into clear recommendations
Strong project management; ability to run several launches on different timelines
Confidence coaching business owners and influencing without authority
Experience with GoHighLevel, HubSpot, or a similar CRM is a plus
Design skills (Canva or Adobe) are a plus
U.S. work location requirement indicated by 'Fully Remote - US'

Benefits

Comp & perks

401(k)
Bonus based on performance
Competitive salary
Employee discounts
Opportunity for advancement
Paid time off
Health insurance
Dental insurance
Vision insurance
401(k)
PTO
Clear path to Franchise Marketing Manager as unit count grows
Team Events
Employee Purchase Discount Program
DailyPay (access a portion of earned pay early, with a small fee)
Paid Holidays