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Senior Manager, Enterprise Marketing
ZipRecruiter. Develop enablement plans aligned with Direct Sales goals, prioritizing pipeline conversion, product adoption, and account expansion .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Sales Enablement and Go-to-Market Strategy, with a strong focus on developing training materials, sales narratives, and enablement content that drive pipeline conversion and product adoption. Proficient in leveraging data and customer insights to optimize sales performance and improve field execution.
Highest-signal resume keywords
Sales EnablementGo-to-Market StrategySales Narratives DevelopmentData AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategiesTraining DevelopmentKPI DefinitionPipeline ProgressionProduct Adoption
Soft Skills
Exceptional CommunicationInfluencing StakeholdersAnalytical ThinkingProject Management
Tools & Technologies
Google WorkspaceSalesforceHighspotGongGlean
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Enterprise SalesCustomer InsightsSales Enablement PlatformsSaaSRecruiting
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Develop enablement plans aligned with Direct Sales goals, prioritizing pipeline conversion, product adoption, and account expansion
- Partner with Direct Sales leadership on repeatable sales plays, discovery frameworks, competitive positioning, and customer-facing recommendations
- Support adoption of ZipRecruiter's enterprise sales methodology through practical resources, training, and best practices informed by field insights and performance data
- Lead sales readiness for product launches and strategic go-to-market initiatives, from messaging and planning through training, adoption, and measurement
- Translate product capabilities and market trends into value propositions, sales narratives, and differentiated positioning for Direct Sales
- Develop launch plans, talk tracks, sales plays, competitive insights, training materials, and communications
- Own scalable sales enablement content, including presentations, business review frameworks, case studies, playbooks, and customer-facing collateral
- Equip Direct Sales reps with customer insights and recommendations to strengthen relationships, demonstrate value, and uncover expansion opportunities
- Improve content management and enablement workflows using AI and automation
- Define KPIs, measure enablement effectiveness, and improve sales performance with Direct Sales leadership and Revenue Operations
- Track adoption, pipeline progression, product penetration, and revenue outcomes to optimize programs and demonstrate impact
- Partner across Sales, Marketing, Product, Customer Success, and Revenue Operations on enablement initiatives
- Build feedback loops with customer-facing teams and drive field adoption through day-to-day behavior change
Requirements
What you’ll need- 6+ years of experience in Sales Enablement, Enterprise Marketing, Product Marketing, Go-to-Market Strategy, or a related field
- Experience translating business priorities and product capabilities into sales strategies, plays, launch readiness plans, messaging, and training that improve field execution
- Exceptional written and verbal communication skills, with experience developing sales narratives, presentations, and enablement materials
- Strong analytical and project management skills, with the ability to manage competing priorities and measure business impact
- Proven ability to partner with Sales Leadership and influence cross-functional stakeholders without direct authority
- Strong understanding of enterprise sales cycles, customer needs, and the drivers of pipeline progression, product adoption, and account growth
- Experience using data, customer insights, and field feedback to improve sales performance
- Proficiency in Google Workspace, Salesforce, and sales enablement platforms such as Highspot
- Familiarity with Gong, Glean, AI-enabled workflows, HR technology, recruiting, SaaS, or enterprise software is a plus
- Bachelor's degree or equivalent experience
Benefits
Comp & perks- Competitive salary
- Comprehensive health and wellness benefits
- Flexible vacation and paid time off
- Employer-matched 401(k)
- Opportunities for professional growth and career development