Senior Data Scientist, Marketing

Zocdoc

. Design and analyze marketing attribution studies, incrementality tests, and rigorous experiments, including geo tests, lift studies, and A/B tests .

Posted 9/29/2026full-timeUnited StatesSenior💰 $160,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data science and analytics with a focus on marketing measurement, including experimentation design and causal inference. Proficient in SQL and Python or R, capable of translating complex data insights into actionable business recommendations.

Highest-signal resume keywords

SQL ExpertisePython ProficiencyExperimentation DesignCausal InferenceMedia Mix Modeling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ScienceMarketing AnalyticsGrowth AnalyticsBusiness AnalyticsIncrementality TestingAttributionPredictive ModelingStatistical ConceptsA/B TestingBrand Lift Studies

Soft Skills

Detail-OrientedProactiveProblem-SolvingCommunicationCollaboration

Tools & Technologies

DashboardsCRM SystemsAnalytics ToolsData Engineering ToolsPresentation Software

Industry Keywords

Marketing AttributionIncrementality TestsBrand Measurement FrameworksAwareness TrackingPerformance Analysis

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Design and analyze marketing attribution studies, incrementality tests, and rigorous experiments, including geo tests, lift studies, and A/B tests
Quantify the impact of Zocdoc's marketing investments and translate results into business recommendations
Analyze performance across paid, owned, and brand channels and across patient and provider audiences
Identify trends, quantify impact, and recommend marketing optimizations
Build and evolve brand measurement frameworks, including brand lift studies, media mix modeling, and awareness tracking
Evaluate engagement, activation, rebooking, and long-term retention across customer and provider audiences and CRM touchpoints
Identify opportunities to improve the marketplace experience and business outcomes
Collaborate with Analytics Engineering and Data Engineering to build and operationalize marketing performance data assets and dashboards
Create presentations, dashboards, and recommendations that influence leadership-level strategic decisions
Partner with Marketing, Product, Finance, and Engineering to ensure measurement rigor and actionable outcomes
Independently own complex analytical workstreams as a senior individual contributor

Requirements

What you’ll need

5+ years of experience in data science, analytics, marketing science, marketing analytics, growth analytics, product analytics, business analytics, or a similar quantitative role
Deep expertise in SQL and strong proficiency in Python or R
Strong experience with experimentation design, causal inference, incrementality testing, attribution, or other rigorous approaches to measuring impact
Track record of owning analytical workstreams end-to-end
Familiarity with marketing measurement approaches, such as media mix modeling, brand lift studies, or awareness and perception tracking, or a strong interest in developing this expertise
Ability to independently frame complex, ambiguous analytical problems and drive them from question through recommendation
Ability to translate complex quantitative findings into business-relevant insights for technical and non-technical audiences
Strong foundation in statistical concepts, including causal inference, experimentation, and predictive modeling
Detail-oriented, proactive, and able to thrive in a fast-paced, data-driven environment

Benefits

Comp & perks

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch every day along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified