Demand Generation Manager

Zone & Co

. Develop and execute the North American demand generation strategy and quarterly marketing plans, aligning programs, channels, and budgets with business and revenue goals .

Posted 11/4/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing demand generation strategies, managing multi-channel marketing campaigns, and optimizing marketing performance through data-driven insights. Proficient in collaborating with cross-functional teams and ensuring compliance with North American marketing regulations.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Marketing Automation Platforms (HubSpot, Marketo)Campaign Performance MeasurementNorth American Marketing Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel Campaign DevelopmentPipeline Growth StrategyLead ScoringCampaign OptimizationBudget ManagementData-Driven MarketingA/B TestingCustomer Acquisition Cost (CAC)Marketing ROI AnalysisMarket Trend Monitoring

Soft Skills

Excellent CommunicationCollaborationAnalytical SkillsInfluencing Cross-Functional TeamsManaging Multiple Priorities

Tools & Technologies

Salesforce CRMSlackZoomAI-Powered Marketing ToolsIntent Platforms (6sense, Bombora)

Certifications & Qualifications

Bachelor's Degree in MarketingRelevant Industry Certifications

Industry Keywords

SaaSFinanceERPFinancial TechnologyCAN-SPAMCASLCCPA/CPRAGDPROracle NetSuitePartner Co-Marketing

Tech Stack

Tools & technologies

ERPOracle

About the role

Key responsibilities & impact

Develop and execute the North American demand generation strategy and quarterly marketing plans, aligning programs, channels, and budgets with business and revenue goals
Own marketing-sourced and influenced pipeline performance across lead generation, sales opportunities, and revenue contribution
Optimize channel mix, campaign performance, and marketing ROI
Plan and execute multi-channel campaigns across paid search, paid social, email, webinars, content syndication, and industry events
Develop targeted programs for CFOs, Controllers, VPs of Finance, and finance operations leaders within the NetSuite ecosystem
Lead account-based marketing initiatives with Sales
Build personalized nurture and cross-sell programs throughout the buyer journey
Partner with Sales, Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, Oracle NetSuite account teams, Solution Providers, and implementation partners
Collaborate with global marketing teams to share programs, align strategies, and scale best practices
Bring messaging, customer stories, thought leadership, and product launches to life
Use AI, automation, and emerging marketing technologies for targeting, personalization, lead scoring, and campaign efficiency
Establish campaign measurement, attribution, and reporting connecting marketing investments to pipeline and business outcomes
Use data, insights, and experimentation to improve campaign performance, conversion rates, and pipeline velocity
Lead A/B testing across digital campaigns, landing pages, email, and creative
Own the North American demand generation budget, agency relationships, and marketing vendors
Plan and execute regional field and virtual events, including trade shows, executive dinners, roadshows, and webinars
Monitor market trends, competitive activity, and buyer behavior
Establish goals, manage priorities, and deliver against KPIs and business objectives
Ensure programs comply with privacy, consent, and communication regulations across the US and Canada
Contribute ideas, build cross-functional relationships, communicate proactively, and own work from strategy through execution

Requirements

What you’ll need

5+ years of B2B demand generation or growth marketing experience, ideally in SaaS, with a proven track record of driving pipeline growth in the US and/or Canada
Bachelor's degree in Marketing, Business, or a related field, or relevant industry certifications
Experience developing and executing multi-channel campaigns and account-based marketing (ABM) programs targeting senior business and finance leaders
Proven ability to manage marketing budgets, measure campaign performance, and demonstrate ROI through pipeline contribution, cost per opportunity, and customer acquisition cost (CAC)
Hands-on experience with marketing automation platforms (HubSpot, Marketo) and Salesforce CRM, including campaign management, lead scoring, and reporting
Strong understanding of AI, automation, data-driven marketing, and campaign optimization
Familiarity with North American marketing regulations, including CAN-SPAM, CASL, CCPA/CPRA, and GDPR
Excellent communication, collaboration, and analytical skills, with the ability to influence cross-functional teams and manage multiple priorities
Comfortable working independently in a remote, globally distributed environment, collaborating across cultures and time zones
Business fluency in written and spoken English and proficiency with collaboration tools such as Slack and Zoom
Nice to have: Experience marketing to finance and accounting audiences or within the Oracle NetSuite, ERP, or financial technology ecosystem
Nice to have: Experience with partner co-marketing, including technology partners and solution providers
Nice to have: Familiarity with AI-powered marketing tools and intent platforms such as 6sense or Bombora
Nice to have: Experience supporting Canadian markets, including French-language considerations for Quebec, and collaborating with global teams across EMEA, APAC, and LATAM

Benefits

Comp & perks

Bonus
Equity
Fully remote work
High-trust flexibility
Autonomy and self-directed professional growth
Equal opportunity, diverse, equitable, and inclusive workplace