Demand Generation Manager

Zscaler

. Develop, implement, and optimize full-funnel, multi-touch campaigns across email, social media, paid ads, webinars, and other channels .

Posted 10/2/2026full-timeRemote • United StatesSeniorLead💰 $127,400 - $182,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and optimizing multi-channel demand generation campaigns, leveraging AI technologies to enhance marketing strategies and drive measurable results. Proficient in evaluating campaign performance metrics and collaborating with cross-functional teams to align messaging and workflows.

Highest-signal resume keywords

Demand Generation MarketingAI/ML TechnologiesCampaign Performance EvaluationB2B Tech Sales CyclesMarTech Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingPaid AcquisitionContent SyndicationVirtual EventsLead Nurturing ProgramsConversion Rate OptimizationPipeline Growth StrategiesKPI TrackingRevenue Growth StrategiesCross-Sell and Upsell Techniques

Soft Skills

CuriosityCreativityStakeholder AlignmentProblem-SolvingCollaboration

Tools & Technologies

SFDCMarketoTableauGoogle Suite

Industry Keywords

B2B MarketingEnterprise AccountsC-Level MarketingBuyer JourneysMarketing Automation

Tech Stack

Tools & technologies

SFDCTableau

About the role

Key responsibilities & impact

Develop, implement, and optimize full-funnel, multi-touch campaigns across email, social media, paid ads, webinars, and other channels
Design lead-nurturing programs aligned with Product Marketing Managers and Sales Development teams for effective lead follow-up
Partner with content and product teams to deliver whitepapers, case studies, videos, and eBooks aligned to funnel stage and target audiences
Monitor conversion rates, pipeline growth, ROI, and other campaign success metrics; recommend optimization tactics
Collaborate with analytics teams to build dashboards and reporting tools tracking KPIs
Drive revenue growth, generate and accelerate pipeline, increase brand awareness, and expand existing accounts through cross-sell and upsell motions
Coordinate programs, messaging, assets, and sales follow-up workflows across Product Marketing, Sales Development, Field Marketing, and Partner Marketing teams

Requirements

What you’ll need

Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain
8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events
Knowledge of B2B tech sales cycles and buyer journeys
Experience marketing to C-level and practitioners within technical functions at enterprise accounts
Proficient at evaluating campaign performance metrics to inform strategy and tactics
Proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
Creative and eager to test new tactics to uncover growth opportunities
Effective at driving stakeholder alignment on complex initiatives in fast-paced environments
Proven track record building pipeline at both startup and enterprise levels, with proficiency in modern MarTech tools (e.g., SFDC, Marketo, Tableau, Google Suite)

Benefits

Comp & perks

Various health plans
Time off plans for vacation and sick time
Parental leave options
Retirement options
Education reimbursement
In-office perks
Hybrid working model