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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing corporate websites and digital products, with a strong focus on technical SEO, conversion rate optimization, and data-driven decision-making. Proven ability to collaborate across teams and translate business goals into actionable web strategies.
Highest-signal resume keywords
Technical SEO ImplementationConversion Rate Optimization (CRO)Website Redesign ManagementWordPress ExpertiseData Analytics with GA4
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HTMLCSSJavaScriptA/B TestingConversion Rate OptimizationTechnical SEOPersonalization StrategiesWebsite Performance MonitoringTag Management (GTM)Multi-Language Site Management
Soft Skills
Analytical SkillsCommunication SkillsPrioritization SkillsCollaboration SkillsStakeholder Management
Tools & Technologies
GA4AmplitudeLooker StudioDemandbaseOptimizelyWordPress
Industry Keywords
B2B SaaSGDPRCCPABilling SoftwareFinancial Software
Tech Stack
Tools & technologiesJavaScriptWordPress
About the role
Key responsibilities & impact- Own the strategic roadmap for the Zuora website and prioritize work by business impact and pipeline contribution
- Serve as the single point of contact for company-wide web needs
- Run intake, prioritization and launch processes
- Resolve roadmap-level competing priorities and communicate trade-offs
- Translate business goals into briefs and execution plans for Design and Development
- Manage concurrent campaign page, redesign, migration and template-build projects
- Define and monitor KPIs including conversion rate, engagement, form completion and pipeline contribution
- Identify user-journey friction and optimization opportunities
- Run A/B testing and optimization using behavioral data and session analysis
- Improve page speed, accessibility and form experience
- Direct personalization using behavioral and account-level data
- Define audiences, rules, content variants and success metrics
- Own technical SEO implementation, including crawlability, indexing, site architecture, internal linking, structured data, redirects, Core Web Vitals and international setup
- Partner with SEO & AEO leadership on search and AI answer-engine visibility
- Ensure accurate tracking, tagging and metrics across GA4, Amplitude and Looker Studio
- Build and maintain website performance dashboards and provide recommendations
- Identify and drive fixes for unreliable data
- Guide WordPress development priorities, technical approach, templates, reusable components and governance
- Keep the platform scalable, performant and usable by non-technical teams
- Set direction for multi-language support, international SEO and region-specific experiences
- Ensure security, privacy, consent and compliance standards
- Partner with Brand and Design on Zuora’s positioning and visual identity
- Collaborate across Campaigns, Design, Development, Analytics, Product Marketing and Sales
Requirements
What you’ll need- 6-8 years in a digital or web role
- 3+ years owning a corporate website or digital product, preferably in B2B SaaS
- Fluency with GA4, Amplitude, Looker Studio and Demandbase
- Track record of leading a website redesign, platform migration or comparable large-scale initiative end to end
- Experience setting priorities for and directing web development teams
- Ability to translate business goals into clear technical plans
- Proven experience improving conversion through CRO and A/B testing, with examples of measurable lifts
- Working knowledge of technical SEO, including indexing, crawlability, structured data and Core Web Vitals, and implementing it on a live site
- Experience designing or running personalization based on behavioral and account data
- Experience working with senior stakeholders across Marketing, Product and Sales
- Strong analytical, communication and prioritization skills
- Expertise with WordPress, including templates, components and publishing workflows, marked as required
- Experience with experimentation platforms such as Optimizely or Amplitude Experiment
- Familiarity with AEO/GEO and AI search visibility
- Experience managing multi-language and multi-region sites
- Working knowledge of HTML, CSS, JavaScript and tag management (GTM)
- Familiarity with GDPR, CCPA and consent management
- Prior experience at a company selling billing, pricing or financial software
Benefits
Comp & perks- Competitive compensation
- Variable bonus and performance-based reward opportunities
- Retirement programs
- Medical, dental, and vision insurance
- Generous, flexible time off
- Paid holidays
- Wellness days
- Company-wide year-end break
- Paid parental leave, including fully paid leave for eligible ZEOs subject to local policy
- Learning & development stipend
- Volunteer and charitable giving opportunities, including charitable donation matching where available
- Mental wellbeing resources and support