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ZURU

Senior Marketing Executive – Iberia, Italy

ZURU

. Lead marketing across Spain and Italy from strategy through in-store execution .

Posted 10/6/2026full-timeMadrid • SpainSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer and brand marketing with a strong focus on retail and local marketing strategies. Proficient in managing marketing budgets, analyzing trends, and collaborating with cross-functional teams to drive brand growth and optimize marketing initiatives.

Highest-signal resume keywords
5+ Years' Experience In Consumer Or Brand MarketingAdvanced Knowledge Of Marketing TechniquesExperience In Project ManagementStrong Analytical And Problem-Solving SkillsFluent In English And Spanish

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Retail MarketingTrade MarketingLocal MarketingDigital MarketingSocial Media MarketingInfluencer MarketingProject ManagementAnalytical SkillsProblem-Solving SkillsMarketing Strategy Development
Soft Skills
Exceptional Verbal And Written CommunicationHighly OrganizedEfficient Under PressureAdaptable To Shifting PrioritiesAttention To Detail
Tools & Technologies
MS OfficeExcelG SuiteFigma
Certifications & Qualifications
Bachelor's Degree In MarketingBachelor's Degree In Business
Industry Keywords
Consumer ProductsToysCollectiblesRetail LandscapeDACH RegionFast-Paced IndustriesBrand GrowthTrade PressShowroom SetupMarketing Approval

About the role

Key responsibilities & impact
  • Lead marketing across Spain and Italy from strategy through in-store execution
  • Drive growth for global brands across Iberia and Italy through local and trade marketing initiatives
  • Collaborate with retailer marketing teams to promote growth, create displays, initiate global social training, and build marketing proof through BD emails
  • Ensure POS assets have marketing approval before launch
  • Provide tools and align distributors with brand plans
  • Maintain accurate and detailed toy listings online; audit retailers and optimize online presence
  • Negotiate catalogue, window, online, and in-store media placements
  • Customize marketing assets for retailers with sales and the China team
  • Collaborate with license partners to enhance brand impact cost-effectively
  • Review strategies, analyze trends, provide retailer insights, and conduct store visits when needed
  • Partner with sales and internal and external teams to pursue opportunities and deepen partnerships
  • Maintain ZURU’s voice in trade press and support showroom/trade show setups
  • Plan and manage the local marketing budget and adapt to product sales trends
  • Support local influencer, ambassador, and seeding campaign approval
  • Provide local marketing support for wider business projects

Requirements

What you’ll need
  • 5+ years’ experience in consumer or brand marketing, ideally in Retail, Toy, Fashion, Consumer Products, or other fast-paced industries
  • Passion for Toys, Collectibles, and relevant products preferred
  • Bachelor's degree in marketing, Business, or related field preferred
  • Strong understanding of industry trends, pop culture, and the retail landscape in DACH
  • Advanced knowledge of marketing techniques, including social media, digital, and influencer marketing
  • Experience in Project Management, Trade Marketing, Retail Marketing, Local Marketing, and Digital Marketing
  • Strong analytical and problem-solving skills with ability to create actionable plans and present insights to cross-functional teams
  • Exceptional verbal and written communication, with high attention to detail
  • Proficiency in MS Office, Excel, G Suite; Figma experience a plus
  • Highly organized, efficient, and able to thrive under pressure and tight deadlines
  • Adaptable to shifting priorities and able to work effectively across teams, departments, and third parties
  • Willingness to work across time zones and travel as required
  • Fluent English and Spanish required; Italian considered a plus

Benefits

Comp & perks
  • Health Benefits
  • Global Opportunities
  • Surrounded by an A Player Team
  • Competitive Remuneration
  • Lots of fresh fruit, coffee, pals fridge and more (optional)