ZURU

Marketing

• Own brand and business performance across the SEA portfolio
• Lead consumer marketing and brand building for Millie Moon, Rascals and Hey Tiger across Southeast Asia
• Partner with the Global Marketing Director and support commercial teams on retailer partnerships and exclusivity deals
• Lead consumer marketing for Bonkers and Mr Purrs, including new launches such as Green Gorilla dog toys and Silver Service premium cat food
• Lead consumer marketing for MONDAY, BEING Haircare and DAISE, including retailer partnerships and launches
• Lead go-to-market and consumer marketing for GumiYum Surprise across Thailand, the Philippines and Singapore
• Manage and develop Community Managers, Designers, and Influencer & Brand Activation Coordinators
• Serve as the main link between SEA markets and the global marketing team
• Own influencer and partner strategy across four verticals for launches and seasonal campaigns
• Lead PR across SEA and oversee events, sampling and grassroots marketing
• Own regional digital and e-commerce marketing performance across social and e-commerce platforms
• Own the regional marketing budget across four verticals
• Manage the Global Digital team and regional agencies, ensuring campaigns are briefed, delivered and measured against brand and commercial goals
• Report to the Global Marketing Director, Baby Vertical and the South East Asia Director

Senior Marketing Manager – SEA