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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading consumer marketing strategies across multiple brands in the FMCG sector, with a strong focus on commercial performance and team leadership. Proven ability to manage budgets, analyze performance data, and drive brand growth through innovative marketing initiatives.
Highest-signal resume keywords
Consumer Marketing LeadershipFMCG ExperienceTeam ManagementCommercial Strategy DevelopmentDigital Marketing Performance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand BuildingGo-To-Market StrategyPerformance Data AnalysisBudget ManagementP&L Impact AssessmentRetailer Partnership ManagementCampaign MeasurementProduct Launch ManagementInfluencer MarketingEvent Management
Soft Skills
People LeadershipCollaborationCommunicationStrategic ThinkingProblem Solving
Tools & Technologies
Social Media PlatformsE-Commerce PlatformsDigital Marketing ToolsMarketing Analytics Software
Industry Keywords
FMCGBaby CarePet CareBeautyPersonal CareBrand ActivationCommunity ManagementGrassroots Marketing
About the role
Key responsibilities & impact- Own brand and business performance across the SEA portfolio
- Lead consumer marketing and brand building for Millie Moon, Rascals and Hey Tiger across Southeast Asia
- Partner with the Global Marketing Director and support commercial teams on retailer partnerships and exclusivity deals
- Lead consumer marketing for Bonkers and Mr Purrs, including new launches such as Green Gorilla dog toys and Silver Service premium cat food
- Lead consumer marketing for MONDAY, BEING Haircare and DAISE, including retailer partnerships and launches
- Lead go-to-market and consumer marketing for GumiYum Surprise across Thailand, the Philippines and Singapore
- Manage and develop Community Managers, Designers, and Influencer & Brand Activation Coordinators
- Serve as the main link between SEA markets and the global marketing team
- Own influencer and partner strategy across four verticals for launches and seasonal campaigns
- Lead PR across SEA and oversee events, sampling and grassroots marketing
- Own regional digital and e-commerce marketing performance across social and e-commerce platforms
- Own the regional marketing budget across four verticals
- Manage the Global Digital team and regional agencies, ensuring campaigns are briefed, delivered and measured against brand and commercial goals
- Report to the Global Marketing Director, Baby Vertical and the South East Asia Director
Requirements
What you’ll need- 6+ years in marketing, including leading marketing across several brands or categories
- FMCG, baby, pet care, beauty or personal care experience is ideal
- Track record of tying brand and consumer marketing to commercial results
- Strong people leadership experience, including managing, developing and growing marketing teams across multiple markets
- Strong commercial sense and comfort using performance data, budgets and P&L impact to make marketing decisions
- Experience running a varied portfolio of brands at different stages and allocating resources and budget to grow the portfolio
- A degree in Communications, Marketing or a related field is preferred
Benefits
Comp & perks- Health Benefits
- Global Opportunities
- Culture for Growth
- Surrounded by an A Player Team
- Competitive Remuneration
- Career development opportunities
- Opportunity to work with global teams
- Remote work arrangement