Director of Digital and Demand Generation

Zylo

. Own Zylo’s new business demand and digital strategy .

Posted 11/6/2026full-timeIndianapolis • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and digital marketing strategies, with a strong focus on multi-channel campaign optimization and performance measurement. Proficient in managing agency partnerships and budgets while leveraging data-driven insights to enhance pipeline growth and revenue generation.

Highest-signal resume keywords

Demand GenerationMulti-Channel Campaign OptimizationPaid Media ManagementEmail Marketing AutomationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MeasurementAudience TargetingSegmentationA/B TestingLanding Page DevelopmentWebsite Content ManagementSales Pipeline GrowthDigital StrategyEvent StrategyData-Driven Marketing

Soft Skills

JudgmentCollaborationCuriosityAccountabilityStrong Communication

Tools & Technologies

WebflowGoogle AnalyticsGoogle Tag ManagerSalesforcePardot6senseMetaLinkedInProgrammatic AdvertisingGoogle Workspace

Industry Keywords

Digital MarketingGrowth MarketingSales-Qualified PipelineMarketing AutomationVirtual Events

About the role

Key responsibilities & impact

Own Zylo’s new business demand and digital strategy
Activate and iterate campaigns that generate qualified sales meetings and strengthen the sales pipeline
Own paid search, paid social, display, and programmatic campaigns with agency support
Build, optimize, and measure campaigns individually and as a multi-channel media mix
Decide when to work hands-on and when to direct agency partners
Build and run email nurture and demand generation campaigns that move prospects toward opportunity creation and closed-won revenue
Build and update landing pages and website content using Zylo’s design system and templates to improve conversion rates
Set strategy for in-person and virtual events, including format, budget, promotion, and pipeline results
Select, brief, and manage agency partners and hold them accountable to results
Own the program budget with support from the VP, Marketing as needed
Apply audience targeting and segmentation across paid, email, and events
Collaborate with the content team and agencies on content strategy, search, and AI search visibility
Monitor competitors, marketing trends, and AI developments; test new tools and tactics
Provide the VP, Marketing and COO with regular updates and recommendations

Requirements

What you’ll need

8+ years of progressive marketing experience in demand generation, digital, and growth, with recent hands-on work in paid media
Track record of hitting aggressive new business pipeline targets and growing sales-qualified pipeline and bookings
Hands-on experience building, optimizing, and measuring multi-channel campaigns across Google Search, Google Display, LinkedIn, Meta, and X
Judgment to know when to execute directly and when to direct agency partners
Hands-on experience building landing pages and updating a website in a CMS or page builder; Webflow preferred
Hands-on experience building and running email nurture and demand generation campaigns in a marketing automation platform
Experience setting strategy for in-person and virtual events and tying events to pipeline
Experience selecting, briefing, and managing agencies, and owning program budget
Data-driven approach, including A/B and multivariate testing, and ability to connect campaign and event activity to pipeline and revenue
Deep understanding of ideal customer profiles and buyer personas, with ability to apply targeting and segmentation
Fluency with AI tools and curiosity about competitors, marketing trends, and digital innovation
Strong project management skills
Ability to work with sales, marketing operations, content, and client marketing teams
Preferred experience with Webflow, Claude, Google Analytics, Google Tag Manager, Google Search, Google Display, Bing, Meta, X, LinkedIn, programmatic advertising, 6sense or similar, Salesforce, Qualified or similar, Pardot, webinars and virtual events, and Google Workspace

Benefits

Comp & perks

No specific benefits or compensation extras stated in the posting