Affiliate Manager

• Map priority regions, partner segments, and target accounts with the Head of Owned Media
• Source and qualify affiliates based on audience fit, traffic quality, commercial potential, and brand suitability
• Manage prospects through outreach, negotiation, onboarding, activation, and first performance review
• Re-engage, expand, or exit existing partners based on contribution and strategic fit
• Negotiate commission structures, fees, placements, deliverables, tracking requirements, and review points
• Model expected cost and return before committing spend or recommending exceptions
• Document terms and coordinate approvals, contracts, and handoffs
• Review underperforming deals and recommend renewal, renegotiation, or exit
• Set tracking and attribution requirements and verify links, codes, and reporting access
• Reconcile partner-reported activity with internal traffic, sales, and commission data alongside Analytics & Data and Finance
• Investigate discrepancies, low-quality traffic, and conversion changes through resolution
• Turn performance reviews into actions on partner mix, terms, creative, placement, or budget
• Maintain a current deal pipeline with ownership, stage, expected value, next step, and decision date
• Establish onboarding, briefing, compliance, and performance-review standards
• Coordinate deal governance and measurement with the Influencer Partnerships Specialist
• Monitor partner content about PFM for accuracy, brand suitability, and compliance
• Verify agreed placements and deliverables go live on time and keep offers, promo codes, creatives, and campaign details current
• Work with Analytics & Data, Marketing, Strategic Initiatives, and leadership to complete deals and tracking work

• Acquire new partners through personal industry network, outreach, conferences and specialised communities.
• Manage and grow an existing portfolio of affiliates.
• Increase volumes, expand into new GEOs, and improve overall traffic quality.
• Negotiate and structure commercial terms across CPA, RevShare, Hybrid and CPL models while protecting network margin.
• Own the P&L of the assigned portfolio, including payout levels, caps, ROI per offer and partner profitability.
• Monitor traffic quality with advertisers, including FTDs, retention, deposit activity and chargebacks.
• Act quickly on fraud or non-target traffic.
• Work with advertisers’ affiliate and account teams to secure improved terms, rate bumps, exclusives, custom landing pages and promotional assets.
• Maintain accurate reporting and volume forecasts for the assigned partner base.
• Represent the company at industry events.
• Support the launch of new verticals by testing offers, identifying relevant traffic sources and building the initial partner base.