Affiliate Manager

• Scout and recruit high-potential affiliates across TikTok, Instagram, Trybe, and other creator platforms.
• Identify creators whose content style and audience fit Calming Co., then conduct personalized cold outreach.
• Track outreach and conversion to maintain a steady affiliate talent pipeline.
• Onboard new affiliates on brand guidelines, product talking points, and program expectations.
• Create and maintain training resources, including example videos, how-to guides, and do's-and-don'ts.
• Train and coach affiliates on TikTok and Meta, including hooks, scripting, product demonstrations, storytelling, and calls to action.
• Provide actionable feedback on draft and posted content.
• Engage the affiliate community through creator channels including Discord.
• Share weekly content angles, spotlight winning videos, answer questions, and host coaching sessions or office hours.
• Assist the Director of Influencers with creative briefs, affiliate briefs, and content angles.
• Maintain creator tracking, deliverables, sample shipments, and content libraries in Monday.com.
• Ensure content complies with FTC Endorsement Guides, FDA dietary supplement marketing rules, and platform policies.
• Flag non-compliant content and coach creators on corrections.
• Track creator, content-angle, and video performance to identify sales drivers and share insights with the team.

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