Analytics Engineer

• Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
• Develop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teams.
• Analyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metrics.
• Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking, social listening and industry trend analysis.
• Work closely with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-making.
• Measure the effectiveness of organic and paid social campaigns, identifying opportunities for optimisation.
• Support campaign planning, client pitches and strategic recommendations with relevant research and data.
• Present performance findings and insights to internal stakeholders and clients.
• Ensure data accuracy, consistency and reporting best practices across accounts.

Explore Social Data & Analytics Specialist at Gen Plus Group. Review requirements and application details.