Art Director

• Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
• Provide senior-level creative judgment for fast-moving, digital-first work tied to business outcomes
• Shape creative requests and identify stronger creative angles before execution
• Represent creative in strategic new-business and portfolio-sales opportunities
• Build speculative and portfolio creative
• Support campaign-style case studies that drive account growth and new revenue
• Own idea, message, and creative direction before production
• Create the foundation for Directive’s strategic creative approach
• Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
• Partner with designers by providing strong concepts and copy direction
• Audit creative requests, briefs, workflows, pitch materials, and performance creative examples
• Collaborate with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
• Define campaign brief requirements and create a campaign creative brief template
• Identify priority use cases for the campaign model
• Run briefs through insight, hypothesis, concept, copy direction, handoff, launch, and learning
• Develop creative territories, messaging angles, campaign copy, and testing recommendations
• Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
• Define a message/proof library and taxonomy
• Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

Art Director jobs in Mexico

Associate Creative Director, Copy