Art Director

• Lead development of innovative campaign concepts for direct mail, digital, email, and multi-channel marketing programs
• Translate client objectives, audience insights, and performance goals into compelling creative executions
• Participate in creative brief development and brainstorming sessions
• Create campaign themes, messaging frameworks, and creative approaches aligned with brand and business objectives
• Use AI-enabled creative tools to generate, evaluate, iterate, and refine campaign ideas, messaging, visual directions, and content variations while ensuring originality, brand alignment, accuracy, compliance, and production feasibility
• Develop headlines, value propositions, offer positioning, direct response copy, and campaign messaging
• Collaborate with copywriters and subject matter experts to refine content and improve performance
• Review and edit creative assets for voice, tone, and consistency
• Partner with designers and production teams to bring concepts to life
• Contribute to visual ideation, layout direction, and creative development
• Provide guidance on design execution, user experience, and customer engagement
• Serve as a subject matter expert in direct mail creative strategy and best practices
• Develop acquisition, cross-sell, retention, and customer engagement direct mail concepts
• Understand direct mail production processes, formats, postal requirements, personalization techniques, and testing methodologies
• Work closely with account, strategy, analytics, production, and project management teams
• Present concepts and creative recommendations to internal stakeholders and clients
• Support the Creative Director in managing priorities across multiple projects and clients
• Ensure creative work is strategically sound, error-free, aligned with client expectations, and consistent across campaigns, channels, and touchpoints
• Participate in creative reviews and provide constructive feedback to team members

Art Director jobs in New Jersey

Associate Creative Director