Assistant

• Build and maintain banks of hooks, angles, scripts, and creative references
• Collect, tag, and organise high-performing ads, videos, and formats from TikTok, Instagram Reels, and other platforms
• Maintain swipe files and inspiration libraries
• Turn raw inspiration into structured hooks, angles, formats, and hypotheses
• Help write and structure creative briefs for ads and content
• Turn insights and performance signals into creative hypotheses
• Articulate the hook, angle, and emotional or functional driver behind concepts
• Review creative performance with the performance team
• Analyse CTR, hook rate, hold rate, and conversions to identify patterns
• Feed learnings into subsequent briefs and ideas
• Organise assets, scripts, captions, and references for creative production
• Assist with hooks, captions, scripts, and variations
• Maintain clean and usable creative systems, folders, and documentation
• Work closely with the Creative Manager and wider creative and performance teams across client accounts

Explore Creative Assistant at Aperture. Review requirements and application details.