Brand Designer

• Own Firebirds’ visual and verbal identity, including photography and video direction, tone of voice, design standards, and brand guidelines
• Serve as creative gatekeeper with the CMO on campaigns, assets, and copy across all channels
• Support the CMO on annual marketing strategy and calendar development
• Lead concepting for tentpole campaigns including seasonal menu launches, holidays, loyalty, and signature brand moments
• Build integrated creative systems across paid, owned, earned, and in-restaurant channels
• Support loyalty, LTOs, new restaurant openings, local store marketing, and off-premise programs
• Partner with the VP of Digital and Paid Media Lead on paid social, OTT/CTV, YouTube, programmatic, email, and website creative
• Use performance data and testing to inform creative decisions and iterate quickly
• Own menu updates, versioning, and print production across multiple menu versions
• Lead creative for in-restaurant marketing, including feature cards, TV video content, signage, and printed collateral
• Own organic social content strategy and creative development
• Build and manage a UGC content program
• Support management of the PR agency
• Build and manage a bench of creative talent and agency partners
• Own creative budgets
• Establish briefing, review, approval, asset management, and production workflows
• Lead, coach, and develop the team, including hands-on mentoring of a photography/videography team member
• Stay hands-on with concepting, writing, art direction, and editing
• Support the partnership with Alex’s Lemonade Stand Foundation
• Partner with the CMO on future brand partnerships

Explore Senior Director, Brand & Creative at Firebirds International, LLC. Review requirements and application details.