Brand Manager

• Oversee enterprise brand strategy, including value propositions, narrative coherence and brand governance
• Lead branding projects across the business to ensure consistency and support business goals
• Design, evolve and operationalize brand architecture strategies across a global organization
• Serve as primary liaison for brand, creative and media agencies
• Set strategic direction, evaluate creative quality, and manage agency scopes and performance
• Oversee brand campaigns, flagship content, videos, corporate collateral and large-scale production initiatives
• Provide strategic oversight of media plans focused on awareness, content distribution, message amplification, lead generation and business impact
• Design and evaluate brand performance metrics and brand equity measures
• Use data to inform strategy, refine execution and demonstrate ROI to leadership
• Connect creative output to enterprise goals such as growth, reputation and market differentiation
• Advise senior leaders and translate strategy into brand direction and creative output
• Modernize processes, tools, agency models and operating cadence to scale impact
• Navigate complex stakeholders, evolving priorities and tight timelines while maintaining creative standards

Brand Manager jobs in Argentina

Director, Brand Management