Brand Manager

• Partner with the Food Brand Manager on Garden Gourmet’s innovation and renovation pipeline
• Manage project execution, factory coordination, zone stakeholder interactions, and internal support-function communication
• Contribute to new product development through innovation and competitor tastings, competitive analyses, and milestone follow-up
• Analyze the category, competitive landscape, and target consumers using Nielsen and Power BI, and translate insights into brand strategy
• Coordinate brand and product priorities with Field Sales, Account Managers, Supply Chain, and Master Data teams
• Provide operational support, including code creation with the Data team and product-package logistics
• Manage artwork changes with the media agency and maintain the product bible
• Create visuals and sales materials such as one-pagers and assortment sheets
• Support Garden Gourmet Foodtruck events, samplings, and gatherings
• Manage Facebook and Instagram, update the website, develop banners and social posts, and contribute to newsletters

Brand Manager Intern – Food

• Develop communication campaigns and assets, including digital assets, social-by-design campaigns, print ads, e-newsletters, and website landing pages
• Brief external agencies and follow up on asset creation
• Develop new packaging and update existing artworks
• Validate materials internally
• Analyze post-campaign results and share learnings
• Support new product launches and product renovations
• Own the entire internal launch process
• Coordinate artwork updates and new designs with external agencies
• Follow up on retro planning with European factories
• Bridge the sales and regulatory teams
• Develop communication materials for healthcare professionals and pharmacists
• Follow up implementation with the sales team and analyze results

Brand Manager Intern – Nutrition

• Develop communication campaigns and assets, including digital assets, social-by-design campaigns, print ads, outdoor tasting, e-newsletters, and website landing pages
• Brief external agencies
• Follow up on asset creation
• Develop new packaging and update existing artworks
• Validate packaging and artwork internally
• Analyze post-campaign results and share learnings
• Support new product launches and product renovations
• Own the entire internal launch process
• Coordinate artwork updates and new designs with external agencies
• Follow up on retro planning with European factories
• Bridge the sales and regulatory teams
• Monitor and update online and offline CRM communication
• Update assets with new products
• Follow up on customer engagement
• Evaluate and analyze actions and competition using the Nielsen database and other tools