Brand Manager

• Translate Nordic brand strategy into local commercial and shopper plans for the Finnish market.
• Develop and execute annual brand activation plans across retail, pharmacy, field, HCP and digital channels.
• Lead local launches, campaigns and in-market execution, ensuring strong implementation and measurable impact.
• Partner with Key Account Managers on sell-in, trade stories, customer activation and retailer execution.
• Collaborate with Category Managers to strengthen shopper relevance, category development and customer value.
• Provide local consumer, shopper and market insights to influence Nordic brand planning.
• Adapt media, digital, POS and E-POS materials to local market needs.
• Track brand performance, pricing, budgets and A&P spend.
• Coordinate cross-functional collaboration between Sales, Category, HCP, Field and Nordic Marketing.
• Own local execution while ensuring alignment with Nordic strategy and Finnish market opportunities.

Brand Manager jobs in Finland

Local Brand Manager