Brand Manager

• Serve as a brand steward, strengthening positioning, desirability and consumer relevance while delivering sustainable, profitable growth
• Develop brand and portfolio strategy, identifying opportunities to premiumize the portfolio, strengthen brand equity and unlock future growth
• Drive product innovation from consumer insight and concept development through commercialization and launch
• Align agency partners, Product Capability teams and manufacturing facilities behind the brand vision and commercial ambition
• Own brand performance and P&L delivery, including investment planning, forecasting, pricing, profitability and growth opportunities
• Develop brand strategies, business cases and performance updates for senior leadership and key stakeholders
• Partner with Trade Marketing on merchandising, promotional and channel programs
• Develop consumer activations, experiences and event platforms
• Build integrated digital engagement across social media, content, CRM and emerging platforms
• Grow brand communities, strengthen consumer relationships and drive measurable results

Brand Manager jobs in Florida

Senior Brand Manager