Brand Manager

• Define and implement the marketing strategy for the Actimove®, Delta-Cast® and Tensosport® product ranges to drive growth and market performance.
• Analyze markets, trends and the competitive landscape to identify growth opportunities.
• Manage the product life cycle, including positioning, pricing, launches, optimization and portfolio rationalization.
• Identify and analyze the needs of athletes, physiotherapists, sports physicians and strength and conditioning coaches.
• Conduct competitive and industry monitoring across the orthopedics, fracture management, physiotherapy and sports medicine markets.
• Develop and maintain partnerships with healthcare professionals.
• Activate and develop technical partnerships with clubs, centers of expertise and leading sports institutions.
• Help promote solutions among recognized sports stakeholders and prestigious club customers.
• Develop promotional materials and marketing campaigns tailored to different customer segments.
• Train and support sales teams on product features, sales arguments and market positioning.
• Work closely with International Marketing, Sales, Supply Chain and Regulatory Affairs teams.
• Contribute to innovation and the development of new offerings by communicating field needs and user expectations.
• Track the commercial and marketing performance of the portfolio and recommend necessary corrective actions.

Brand Manager – Sports & Fracture Management

• Build a clear and ambitious vision for the brand, ensuring profitable and sustainable growth
• Lead the product portfolio: manage the assortment, define the pricing strategy, and recommend product launches or discontinuations
• Serve as the incontinence subject-matter expert: understand the patient journey and the needs of healthcare professionals, purchasers, and decision-makers
• Work with Activation teams to deploy targeted campaigns across the right channels
• Collaborate with global teams to bring forward innovations and campaigns tailored to the local market
• Monitor and optimize A&P budgets to maximize brand visibility and impact
• Manage and develop the Incontinence offering for the French market and French-speaking Africa

Brand Manager jobs in France

Brand Manager – Sports & Fracture Management

Brand Manager, Incontinence