Brand Manager

• Lead day-to-day management of a key snack brand portfolio
• Drive marketing strategies supporting business growth through brand development, innovation, consumer engagement, and performance optimization
• Serve as point of contact for snack brands across marketing, innovation, pricing, distribution, and cost-saving initiatives
• Develop and execute annual marketing plans, KPIs, and budget allocation; evaluate ROI and recommend future plans
• Lead innovation pipeline development and product execution through Stage Gate
• Manage weekly team meetings, follow-ups, and problem-solving initiatives to support successful, on-time launches
• Partner with cross-functional teams to drive go-to-market strategy, brand growth initiatives, and product launches
• Develop selling stories and marketing materials to help customer teams sell effectively
• Coordinate retail business-related marketing efforts, product/specification/packaging changes, customer inquiries, and product presentations
• Support monthly demand forecasting by providing marketing activity and expected-lift information
• Manage website updates and data analytics
• Provide competitive reviews and business performance updates
• Track and report on competitive brand positioning, pricing, marketing, social/digital tactics, and performance
• Conduct product reviews, including product panels, sample procurement, documentation, and review protocols
• Analyze Popcorn business shifts and drivers to manage brand deliverables and future initiatives
• Recommend changes to price-pack architecture, SKU lineup, and distribution focus
• Perform other duties as assigned

Brand Manager jobs in Illinois

Brand Manager, Snacks