Brand Manager

• Oversee, develop and leverage brand performance in the Indonesia market
• Develop brand image, positioning, sales turnover and profitability
• Lead brand-building initiatives to establish brand image and awareness
• Manage the full spectrum of brand marketing, including product management, media, ecommerce, PR, visual merchandising, product launches and brand activations
• Build the brand into a leading and profitable luxury beauty brand
• Develop and lead a local brand team and collaborate across internal functions and with the brand principal
• Own full P&L responsibility and meet retail sales, net sales, expense and operating profit KPIs
• Create long-term business roadmaps and annual budgets
• Develop and implement product marketing plans and marketing collateral
• Manage A&P budgets, phasing and product forecast accuracy
• Plan, coordinate and measure trade marketing activities, consumer launch events, store activities and campaigns
• Use CRM insights to drive customer recruitment, engagement, premiumization and loyalty
• Develop integrated consumer-centric demand campaigns with Education and Sales teams
• Create omnichannel strategies using digital and social media platforms
• Manage PR and PR community engagement
• Analyze market data, sales trends, consumer insights and competitor threats
• Set revenue, expenditure, profitability and sales targets and forecasts
• Execute marketing activities according to the marketing calendar and monitor return on investment
• Prepare monthly sales reports covering sales achievement, marketing updates and competitive landscape
• Manage merchandising according to brand guidelines
• Manage consumer data and engagement programs
• Liaise with principals, government institutions and local partners to align marketing programs and ensure regulatory compliance