Brand Manager

• Own the brand story, positioning, tone of voice and brand guidelines for both brands
• Keep the two brands distinct and ensure consistent execution across touchpoints
• Design and run a measurable giving-back program with shelter and rescue partners
• Build the annual brand-moment calendar and run each moment end to end
• Manage concepts, partners, budgets, websites, email, social, creators and press for brand moments
• Run pop-ups, events, sponsorships and stunts with defined budgets and goals
• Pitch brand moments, cause campaigns and launches to press directly or through a managed PR agency
• Build a super-fan community and turn customer reviews, photos and stories into brand content
• Report brand health monthly and own the brand budget
• Review pages, packaging, emails and key ads before launch and conduct quarterly brand audits
• Manage national and local shelter and rescue partners, adoption events and donation drives
• Win reviews, gift-guide placements and awards; maintain the press kit and track media mentions
• Set monthly Rocks with the CEO and write SOPs for repeatable brand operations

Explore Head of Brand Marketing at KittySpout. Review requirements and application details.