Brand Manager

• Identify target consumers through consumer insights, market trends, and category analysis to uncover growth opportunities for the Nescafé Classic business
• Develop and execute brand strategies aligned with category, regional, and global business objectives
• Execute brand plans, marketing campaigns, and consumer engagement initiatives to strengthen brand preference and loyalty
• Partner with Commercial, Sales, and Customer teams to develop channel and shopper strategies
• Support portfolio, pricing, and promotional strategies to drive profitable growth
• Lead innovation and renovation projects within the Nescafé Classic portfolio from concept to launch
• Develop and execute Integrated Commercial Plans (ICP) in line with Market Business Strategy (MBS)
• Monitor brand performance and analyse market and competitive data
• Manage marketing budgets and optimise investments through PFME principles
• Work with agencies and external partners to deliver brand communication campaigns
• Collaborate with Sales, Supply Chain, Finance, Category Development, and Consumer Insights teams
• Champion the Nescafé Classic brand vision and ensure consistent execution across consumer and customer touchpoints

Explore Brand Manager, Coffee at Nestle. Review requirements and application details.