Brand Manager

• Take ownership of brand development across social media, publications, events, campaigns and CRM
• Define and refine traffiqX’s brand positioning, personality, tone of voice and key messages
• Lead a brand cohesion review across social channels, the platform, sales materials and events
• Create brand guidelines, messaging frameworks and reusable templates
• Guide consistent application of visual identity and messaging
• Coordinate communications approvals to meet brand standards and applicable advertising requirements
• Develop and grow traffiqX’s LinkedIn, X and Instagram presence, with LinkedIn as the main B2B channel
• Build a platform-specific content roadmap covering product updates, industry commentary, partnerships, event coverage and team stories
• Brief, review and refine content produced through AI-assisted marketing workflows
• Coordinate visuals and video with internal teams and creative partners
• Develop and deliver a PR and external communications plan
• Build relationships with journalists, editors, publications and industry partners
• Secure opportunities for articles, interviews, podcasts and thought leadership
• Write and edit press releases, company announcements and articles
• Translate product developments and partnerships into clear, engaging stories
• Plan and deliver traffiqX’s presence at conferences, exhibitions, launch parties and other events
• Manage event budgets, suppliers, timelines and logistics
• Coordinate event materials and communications, including presentations, banners, one-pagers, promotional content, live social coverage and follow-up activity
• Plan and deliver coordinated campaigns across social media, publications, events and CRM
• Manage occasional paid social activity within agreed budgets
• Maintain a shared marketing calendar covering campaigns, events, publication deadlines, social content and CRM activity
• Coordinate internal contributors and external partners
• Report monthly on progress and agreed KPIs
• Use campaign results, audience insights and feedback to recommend improvements
• Work closely with product, commercial and leadership teams to ensure consistent brand touchpoints

Explore Brand Marketing Manager at Catena. Review requirements and application details.