Brand Manager

• Develop and execute the US brand strategy, positioning, messaging, and annual brand plan for ficerafusp alfa
• Translate clinical, market, competitive, and customer insights into differentiated brand strategies and customer experiences
• Lead development of the brand value proposition, positioning, core messaging, segmentation, and customer engagement strategy
• Develop and maintain the integrated brand plan across HCP, patient, digital, field, and other customer channels
• Lead marketing workstreams supporting launch readiness and execution
• Develop launch strategy, priorities, milestones, critical-path activities, and Day 0 planning
• Lead development of pre-launch and launch promotional strategy, materials, and programs
• Partner with Medical Affairs, Regulatory, Legal/Compliance, Market Access, Commercial Analytics, and Sales
• Ensure promotional materials and customer-facing communications meet FDA, OIG, PhRMA, and company MLR requirements
• Develop omnichannel engagement strategies for priority HCP segments and ensure consistent brand messaging
• Lead brand-focused primary market research and integrate insights into brand decision-making
• Manage advertising, creative, media, digital, market research, and other marketing agency relationships
• Manage the brand marketing budget and resource allocation
• Lead cross-functional brand teams and communicate strategy, progress, risks, and recommendations to senior leadership
• Recruit, develop, and mentor brand marketing talent as the organization scales
• Establish a high-performance culture in a growing biotech environment

Brand Manager jobs in Massachusetts

Senior Director, Brand Lead